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Your source for natural beauty trends, guides, and education

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Blog Feed Article Feature Image Carousel: How to Choose the Best Natural Cosmetics for Your Skin Type

How to Choose the Best Natural Cosmetics for Your Skin Type

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Blog Feed Article Feature Image Carousel: Discover Your Perfect Pout: Natural Lipstick Shades for Every Skin Tone

Discover Your Perfect Pout: Natural Lipstick Shades for Every Skin Tone

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Blog Feed Article Feature Image Carousel: Organic Makeup Ingredients

Organic Makeup Ingredients

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Blog Feed Article Feature Image Carousel: Reclaim Your Skin: The Benefits of Using Natural Makeup for Sensitive Skin

Reclaim Your Skin: The Benefits of Using Natural Makeup for Sensitive Skin

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Blog Feed Article Feature Image Carousel: 5 Reasons Why 100% PURE’s Fruit Pigmented® Cocoa Butter Matte Lipstick Belongs in Your Makeup Kit

5 Reasons Why 100% PURE’s Fruit Pigmented® Cocoa Butter Matte Lipstick Belongs in Your Makeup Kit

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Blog Feed Article Feature Image Carousel: Eco-Friendly Lashes The Surprising Benefits of Switching to Organic Mascara

Eco-Friendly Lashes The Surprising Benefits of Switching to Organic Mascara

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Blog Feed Article Feature Image Carousel: Clean Beauty, Better Lashes: Why Switching to Natural Mascara Can Benefit Your Health and Your Look

Clean Beauty, Better Lashes: Why Switching to Natural Mascara Can Benefit Your Health and Your Look

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Blog Feed Article Feature Image Carousel: The Clean Mascara Handbook: Your Essential Guide to Healthy and Gorgeous Lashes

The Clean Mascara Handbook: Your Essential Guide to Healthy and Gorgeous Lashes

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Blog Feed Article Feature Image Carousel: Clean Beauty Makeup Tutorial: How to Achieve a Natural Look

Clean Beauty Makeup Tutorial: How to Achieve a Natural Look

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Blog Feed Article Feature Image Carousel: Design a Look That’s All About the Eyes

Design a Look That’s All About the Eyes

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Blog Feed Article Feature Image Carousel: The Importance of Mascara in Achieving a Flawless Makeup Look

The Importance of Mascara in Achieving a Flawless Makeup Look

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Blog Feed Article Feature Image Carousel: Mascara 101: How to Choose the Right Formula for Your Lashes

Mascara 101: How to Choose the Right Formula for Your Lashes

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Blog Feed Article Feature Image Carousel: The History of Lipstick & What is Lipstick Made Out of?

The History of Lipstick & What is Lipstick Made Out of?

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Blog Feed Article Feature Image Carousel: BB Cream vs. CC Cream - What’s the Difference?

BB Cream vs. CC Cream - What’s the Difference?

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Blog Feed Article Feature Image Carousel: The Sad Truth About Makeup Wipes

The Sad Truth About Makeup Wipes

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Blog Feed Article Feature Image Carousel: 7 Surprising Beauty Benefits of Caffeine

7 Surprising Beauty Benefits of Caffeine

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Blog Feed Article Feature Image Carousel: Essential Tips for Determining Your Skin Tone

Essential Tips for Determining Your Skin Tone

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Blog Feed Article Feature Image Carousel: What Is Bioaccumulation?

What Is Bioaccumulation?

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Blog Feed Article Feature Image Carousel: How to Contour Your Jawline

How to Contour Your Jawline

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Blog Feed Article Feature Image Carousel: The Best Natural Nail Color Brands

The Best Natural Nail Color Brands

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Blog Feed Article Feature Image Carousel: Tips for a Non-Toxic Halloween

Tips for a Non-Toxic Halloween

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Blog Feed Article Feature Image Carousel: How to Get Smudge-Proof Eyeliner

How to Get Smudge-Proof Eyeliner

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Blog Feed Article Feature Image Carousel: 4 Benefits of a Serum Foundation

4 Benefits of a Serum Foundation

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Blog Feed Article Feature Image Carousel: How Does Chocolate Affect Your Skin?

How Does Chocolate Affect Your Skin?

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Blog Feed Article Feature Image Carousel: 6 Ways to Wear Blue Makeup in 2021

6 Ways to Wear Blue Makeup in 2021

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Blog Feed Article Feature Image Carousel: How To Cover Pimples & Acne With Makeup

How To Cover Pimples & Acne With Makeup

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Blog Feed Article Feature Image Carousel: Has Green Tea Met Its Match(a)?

Has Green Tea Met Its Match(a)?

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Blog Feed Article Feature Image Carousel: How to Make Makeup Last All Day

How to Make Makeup Last All Day

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Blog Feed Article Feature Image Carousel: The 6 Best Lip Care Products for Spring

The 6 Best Lip Care Products for Spring

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Blog Feed Article Feature Image Carousel: How Foundation Makeup Works

How Foundation Makeup Works

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Blog Feed Article Feature Image Carousel: Are Berry Fruits Good for Skin?

Are Berry Fruits Good for Skin?

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Blog Feed Article Feature Image Carousel: How to Pair Foundations & Concealers

How to Pair Foundations & Concealers

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Blog Feed Article Feature Image Carousel: Do You Really Need an Eyelash Curler?

Do You Really Need an Eyelash Curler?

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Blog Feed Article Feature Image Carousel: Why Should You Choose Eco-Friendly Blotting Papers?

Why Should You Choose Eco-Friendly Blotting Papers?

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Blog Feed Article Feature Image Carousel: Your Valentine’s Day Gift Guide

Your Valentine’s Day Gift Guide

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Blog Feed Article Feature Image Carousel: 12 Natural Eye Makeup Combos

12 Natural Eye Makeup Combos

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Blog Feed Article Feature Image Carousel: 5 Skin Tints for No-Makeup Perfection

5 Skin Tints for No-Makeup Perfection

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Blog Feed Article Feature Image Carousel: How to Clean Makeup Brushes & Tools

How to Clean Makeup Brushes & Tools

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Blog Feed Article Feature Image Carousel: 4 Lip Oils We Love

4 Lip Oils We Love

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Blog Feed Article Feature Image Carousel: How to Pick the Perfect Eyebrow Gel

How to Pick the Perfect Eyebrow Gel

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Blog Feed Article Feature Image Carousel: A Natural Lip Color Story

A Natural Lip Color Story

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Blog Feed Article Feature Image Carousel: This Face Primer Gives You Glowing Skin

This Face Primer Gives You Glowing Skin

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Blog Feed Article Feature Image Carousel: Holiday Gift Guide 2020

Holiday Gift Guide 2020

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Blog Feed Article Feature Image Carousel: Holiday Gift Sets Shopping Guide

Holiday Gift Sets Shopping Guide

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Blog Feed Article Feature Image Carousel: 6 Natural Makeup Holiday Looks

6 Natural Makeup Holiday Looks

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Which Cosmetic Ingredients Are Linked to Cancer?
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Which Cosmetic Ingredients Are Linked to Cancer?
Cosmetic ingredients to avoid for your health and wellness
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RECENT POSTS
Blog Feed Recent Posts Article: 7 Non-Stripping Natural Acne Treatments

7 Non-Stripping Natural Acne Treatments

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Blog Feed Recent Posts Article: The Best Natural Hair Loss Treatments

The Best Natural Hair Loss Treatments

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Blog Feed Recent Posts Article: Ditching Recycling for Precycling: 100% PURE’s Revolution in Packaging You Need to Know About!

Ditching Recycling for Precycling: 100% PURE’s Revolution in Packaging You Need to Know About!

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Blog Feed Recent Posts Article: The Top 3 Natural Hair Oils for Your Best Hair Yet

The Top 3 Natural Hair Oils for Your Best Hair Yet

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BEFORE YOU CHECKOUT

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GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

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Charcoal Clay Cleanser Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Hydra Drench Cream Sample Packet

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Hydra Drench Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

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Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Mattifying Primer Sample Packet

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Mattifying Primer Sample Packet

Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup.

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Kelp & Mint Shampoo Sample Packet

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Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Blood Orange Shower Gel Sample Packet

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Blood Orange Shower Gel Sample Packet

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Luminous Primer Sample Packet

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Luminous Primer Sample Packet

This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.

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Multi Vitamin Serum Sample Packet

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Multi Vitamin Serum Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Burdock & Neem Shampoo Sample Packet

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Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

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