Maracuja Mascara

$28
2091 reviews
Luscious, lash volumizing mascara that won’t clump or flake. Infused with maracuja oil, lash conditioning vitamins, and pigments of tea, cocoa, and coffee.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Black Tea

365

Blackberry

1340

Dark Chocolate

6762

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    • For All Skin Types
    • Made in USA
    WHAT IT IS: Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  
    Shade Chart
    1cmmbt10g_swatch
    Black Tea
    A midnight black.
    1cmmbb10g_swatch
    Blackberry
    A deep, neutral purple.
    1cmmdc10g_swatch
    Dark Chocolate
    A deep, cocoa brown.
    SIZE: .35 oz / 10g
    HOW TO USE: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Seaweed
    Seaweed
    Seaweed conditions with essential nutrients.
    Product Page Key Ingredients: Provitamin B5
    Provitamin B5
    Provitamin B5 moisturizes and strengthens.
    Product Page Key Ingredients: Maracuja Oil
    Maracuja Oil
    Maracuja Oil nourishes with essential fatty acids.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Green Tea
    Green Tea
    Green Tea tones and protects with antioxidants.
    COMPLETE LIST OF INGREDIENTS: Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus (Seaweed) Powder Extract, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa (Rice) Germ Powder, Theobroma Cacao (Cocoa) Powder, Coffea Arabica (Coffee Beans) Seed, Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium (Honeysuckle) Flower Extract, Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin. May Contain Iron Oxides. * Certified Organic

    Natural ingredients may vary in color and consistency

    Ingredient Glossary

  • What benefits does Maracuja oil bring to the mascara?

    Maracuja oil, derived from passion fruit, helps smoothly coat each lash, ensuring a smooth application without clumps or flakes.

    How does this mascara enhance volume?

    Our formula contains Pro-vitamin B5 paired with lash-thickening seaweed, both of which work together to enhance volume and promote healthy lash growth.

    What are the natural pigments used in this mascara?

    This mascara is richly pigmented using tea, cocoa, and coffee beans, offering dramatic color while maintaining a natural look.

    Is this mascara water-resistant?

    Yes, our formula ensures water resistance, keeping your lashes volumized and defined throughout the day.

    How is the wand of this mascara designed?

    The mascara comes with a tapered oval tip, crafted to deliver optimal volume and color to every lash.

    Why is Pro-vitamin B5 included in the volumizing mascara formula?

    Pro-vitamin B5 is known for its conditioning properties, enhancing volume while also promoting healthier hair growth, making it a key ingredient for volumized, healthy lashes.

BACKED BY NUMBERS
100%
  • The mascara was easy to apply.
97%
  • The mascara didn't flake off throughout the day.
94%
  • The mascara didn't irritate my eyes.
91%
  • The mascara enhanced the appearance of my lashes.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.2 Based on 2,093 Reviews
5 ★
61% 
1279
4 ★
16% 
340
3 ★
10% 
211
2 ★
5% 
115
1 ★
7% 
148
Customer Photos
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JB
03/16/2024
Jennifer B.
United States

Love the smell

Smells like chocolate! I love the consistency and application. It tends to run a bit during the day so my eyes end up smoky looking.

MM
03/16/2024
Marena M.
United States

Maracuja Mascara 5 Stars!

I love this mascara! It smells so good too! I am so happy to have finally switched to a natural product for my eyelashes... most make up is toxic! I love 100% PURE!

MM
03/16/2024
Marena M.
United States

Maracuja Mascara

I love this mascara! It smells so good too! I am so happy to have finally switched to a natural product for my eyelashes... most make up is toxic! I love 100% PURE!

S
03/10/2024
Sarah SVG verified by SHOP
United States United States

This mascara is the best. I love the color and the coverage.

ES
03/10/2024
Emily S.
United States United States

Doesn't need tons of scrubbing to remove

Took a couple days to get used to applying, I can add several layers back to back without it getting too thick, clumpy or start to dry. If it's put on too thin it flakes a bit during the day, but that's ok since it doesn't get bulky with more layers. Has a pleasant subtle tangy smell. Black tea color is great for my black/auburn lashes. The brush takes some patience, the bristles are short and stumpy which coats well, but even with extreme care I get quite a bit on my eye lid. But my favorite part is that it comes off in the shower water! I am so bad at forgetting to remove makeup before getting into the shower and with a little soap or even none the water removes 90% of it, and with very little scrubbing. So I'm able to be much more gentle on my lashes. Acts very similar to store bought but with it's own wonderful qualities!! Highly highly recommend!