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100% PURE

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1340 reviews

Color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
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1519 reviews

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
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1448 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
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New Shades
1129 reviews

Color:

Translucent
Light
Medium
Tan
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1228 reviews

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
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2080 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
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1346 reviews

Color:

10 Luminous
20 Aglow
30 Radiance
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625 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
667 reviews

Color:

Alpine Rose
Créme
White Peach
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
684 reviews

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
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256 reviews

Color:

Green
Yellow
Peach
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1379 reviews
1309 reviews
597 reviews

Color:

Cocoa Glow
Cocoa Kissed
Cocoa Gem
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520 reviews

Color:

Pink Gold Taffeta
Copper Gold
Moonstone Glow
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234 reviews

Color:

Starlight
Northern Light
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969 reviews
395 reviews
226 reviews
450 reviews
56 reviews
286 reviews
282 reviews
291 reviews

100% PURE™ has everything you need for a fresh face free from toxic ingredients and harmful chemicals. From our natural makeup to natural skincare products, our line of clean beauty products are jam-packed with the vitamins, nutrients, and ethically sourced minerals your delicate skin needs to feel as healthy as it looks. Shop our line of Fruit Pigmented® tinted moisturizers, foundations, concealers, luminizers, and more to experience the difference 100% PURE™ natural makeup products can make in your beauty routine.

Fruit Pigmented® Natural Face Makeup

Achieve a gorgeously glowing look by applying your natural face makeup to a clean, smooth surface with 100% PURE™ skincare products. Our natural cleansers, toners, and natural face moisturizers will help wash away the dirt and debris on your skin’s surface, replacing it instead with vitamins and antioxidants to help protect your skin and keep it looking healthy. We make it easy to build a skincare routine that works best for you, with the potent natural ingredients sourced right from Mother Earth herself. Take your skin protection a step further by applying a natural sunscreen before you begin your normal makeup routine. When the day is done and you’re ready to take it all off, reset your face with one of our excellent natural face masks!

Primer

Known as the “unsung hero” of the makeup world, face primer is a must-have for any beauty routine. Not only does it create a hydrated canvas for your makeup application, but can even make your makeup last longer! Unlike conventional face primers, 100% PURE™ face primers are silicone, vegan and cruelty-free primers aimed at promoting softer and smoother skin for flawless makeup application.

Tinted Moisturizer

Days where you want glowing and healthy-looking skin without going the whole nine yards call for a tinted moisturizer. Through a combination of ultra-hydrating aloe and cucumber juice, our Fruit Pigmented® tinted moisturizer delivers the utmost moisture to your skin for light to medium coverage and a delectably dewy finish for that au naturale look you’ve always wanted.

Foundation

What if we told you that you could achieve an even complexion and flawless-looking skin with a foundation jam-packed with ultra-hydrating, anti-aging benefits? Well, we can! At 100% PURE™ there’s a natural face foundation for every skin type in the coverage levels and finishes you want in order to achieve your most gorgeous look yet. Free from artificial fragrances, chemical preservatives, and unhealthy toxins commonly found in conventional foundations, our antioxidant-rich Fruit Pigmented® face makeup products are the gluten, vegan and cruelty-free foundations you’ll love. Choose from full coverage water-based foundations, BB creams, matte finishes, powder foundations, and more! Not sure what foundation is right for you? Take our perfect foundation finder quiz to find out!

Concealer

Don’t just correct dark circles and age spots, help correct them with a natural concealer! Our lightweight natural face makeup concealers are effortlessly blendable and buildable for all skin types to enjoy. When you use our concealers, you’re giving your skin access to potent vitamins, minerals, and antioxidants from ingredients that are good enough to eat, including olives, peaches, apricots, cocoa, pomegranate, raspberry, wild cherry, and more.

Bronzers, Blushes, Highlighters & Luminizers

Accentuating your natural features has never been more satisfying than with a Fruit Pigmented® palette from 100% PURE™. With our palettes, you’ll enjoy a gemstone highlighter, fruit dyed blush, and three eyeshadows to help you achieve the ultra-flattering look you’ve always dreamed of. Or, shop our individual luminizers, bronzers, and blushes to create your perfect arsenal of clean beauty products!

SHOP 100% PURE™ TODAY FOR THE NATURAL FACE MAKEUP YOU WON’T BELIEVE YOU EVER LIVED WITHOUT.

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Related blog post: 100% PURE Legacy Story: Fruit Pigmented® Makeup

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Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

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Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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Kelp & Mint Shampoo Sample Packet

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Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

Burdock & Neem Shampoo Sample Packet

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Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

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Multi Vitamin Serum Sample Packet

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Multi Vitamin Serum Sample Packet

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Hydra Drench Cream Sample Packet

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Hydra Drench Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Blood Orange Shower Gel Sample Packet

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Blood Orange Shower Gel Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Mattifying Primer Sample Packet

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Mattifying Primer Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Charcoal Clay Cleanser Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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Luminous Primer Sample Packet

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Luminous Primer Sample Packet

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