100% PURE™ BEAUTY BLOG

Your source for natural beauty trends, guides, and education

Behind The Scenes

Every Day is Earth Day at 100% Pure

Every Day is Earth Day at 100% Pure

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Here’s How to Read a List of Ingredients

Here’s How to Read a List of Ingredients

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Is Your Natural Makeup the Real Deal?

Is Your Natural Makeup the Real Deal?

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If you knew that your lipstick was made of crushed bugs and heavy metals, would you still use it? What if we told you the average woman EATS 4-8lbs of lipstick in her life? See how using a natural lipstick can benefit your health AND your beauty routine.

The History of Lipstick & What is Lipstick Made Out of?

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What Is Potassium Sorbate?

What Is Potassium Sorbate?

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FAQs for Vegan Dog Food

FAQs for Vegan Dog Food

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How YOU Can Help Plant Trees

How YOU Can Help Plant Trees

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How Foundation Makeup Works

How Foundation Makeup Works

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It’s Time to Talk About Alcohol Denat

It’s Time to Talk About Alcohol Denat

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Mascara Secret Ingredients

Mascara Secret Ingredients

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The Science Behind Green Tea Benefits for Skin

The Science Behind Green Tea Benefits for Skin

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5 Eco-Friendly Athleisure Brands

5 Eco-Friendly Athleisure Brands

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What Is Phenoxyethanol?

What Is Phenoxyethanol?

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National Adopt A Shelter Pet Day

National Adopt A Shelter Pet Day

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Get Last Night’s Oscars Red Carpet Look

Get Last Night’s Oscars Red Carpet Look

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100% PURE™ at Grammys 2020

100% PURE™ at Grammys 2020

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5 Common Side Effects of Parabens

5 Common Side Effects of Parabens

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Facial Spa Treatments by 100% Pure™

Facial Spa Treatments by 100% Pure™

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NEW Powder Face Masks

NEW Powder Face Masks

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All NEW: Powder Cleansers

All NEW: Powder Cleansers

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Backstage at NYFW 2019

Backstage at NYFW 2019

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Janelle Monáe’s 2019 Met Gala Look

Janelle Monáe’s 2019 Met Gala Look

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Getting to Know Our Best Sellers

Getting to Know Our Best Sellers

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Check Out Our In-Store Recycling Program!

Check Out Our In-Store Recycling Program!

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