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Brightening Serum
285 reviews

Brightening Serum

Brightens + Evens Skin Tone. Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches.
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free

$52
Quantity 1 fl oz/ 30ml
$52
Wishlist
    • For All Skin Types

    Brightens + Evens Skin Tone

    Vegan and natural skin brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.

    Directions
    Apply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.
    Size
    1 fl oz/ 30ml
    Source
    Made in USA
  • Every ingredient we use is beneficial, here are a few:
    Product Page Key Ingredients: Vitamin C
    Vitamin C
    Vitamin C brightens, boosts collagen and elastin production.
    Product Page Key Ingredients: Licorice
    Licorice
    Licorice soothes and brightens skin.
    Product Page Key Ingredients: Cranberry
    Cranberry
    Cranberry combats signs of aging with vitamin C.
    Product Page Key Ingredients: Kojic Acid
    Kojic Acid
    Kojic Acid naturally brightens skin.
    Product Page Key Ingredients: Lemon Juice
    Lemon Juice
    Lemon Juice naturally brightens skin.

    Complete list of ingredients:

    Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool** *Organic Ingredient **Component of Natural Essential Oil ***Wild Harvested

    Ingredient Glossary

    Natural ingredients may vary in color and consistency

  • Q. Which serum is best for brightening?

    A. There are several serums available in the market that can help brighten the skin. Some of the most popular and effective ingredients for skin brightening include vitamin C, niacinamide, kojic acid, alpha-arbutin, and glycolic acid.

    Here are some of the best serums for brightening:

    Vitamin C serum: Vitamin C is a potent antioxidant that can help brighten and even out the skin tone, while also protecting the skin from environmental damage. Look for serums that contain a high concentration of vitamin C and are formulated to be stable and effective.

    Niacinamide serum: Niacinamide is a form of vitamin B3 that can help reduce the appearance of hyperpigmentation and improve the overall texture of the skin. It also has anti-inflammatory and antioxidant properties that can help protect the skin from damage.

    Kojic acid serum: Kojic acid is a natural skin brightening agent that can help reduce the appearance of dark spots and hyperpigmentation. It works by inhibiting the production of melanin, the pigment that gives the skin its color.

    Q. What does brightening serum do?

    A. Brightening serums are designed to reduce the appearance of dark spots, hyperpigmentation, and other forms of discoloration on the skin, resulting in a brighter, more even complexion. They typically contain a variety of active ingredients that work together to promote skin renewal, exfoliation, and melanin inhibition, while also providing hydration and protection.

    Here are some of the main benefits of using a brightening serum:

    Reduces dark spots and hyperpigmentation: Brightening serums can help reduce the appearance of dark spots and hyperpigmentation by inhibiting the production of melanin, the pigment that gives the skin its color.

    Evens out skin tone: By reducing the appearance of discoloration, brightening serums can help create a more even skin tone.

    Promotes skin renewal: Many brightening serums contain exfoliating ingredients that help remove dead skin cells and promote skin renewal, resulting in a fresher, more radiant complexion.

    Hydrates and nourishes the skin: Brightening serums often contain hydrating and nourishing ingredients that can help improve the overall health and appearance of the skin.

    It's important to note that the effectiveness of brightening serums can vary depending on factors such as the concentration of active ingredients, the individual's skin type and condition, and the overall quality of the product. It's also important to follow the instructions provided by the manufacturer and to use the product in moderation, as overuse can potentially lead to dryness or irritation.

    Q. Which face serum is best for glowing and brightening skin?

    A. There are several face serums available in the market that can help brighten and give a glowing complexion. Some of the most popular and effective ingredients for brightening the skin include vitamin C, niacinamide, kojic acid, alpha-arbutin, and glycolic acid.

    Here are some of the best face serums for glowing and brightening skin:

    Vitamin C serum: Vitamin C is a potent antioxidant that can help brighten and even out the skin tone, while also protecting the skin from environmental damage. Look for serums that contain a high concentration of vitamin C and are formulated to be stable and effective.

    Niacinamide serum: Niacinamide is a form of vitamin B3 that can help reduce the appearance of hyperpigmentation and improve the overall texture of the skin. It also has anti-inflammatory and antioxidant properties that can help protect the skin from damage.

    Q. Is brightening serum good for dark skin?

    A. Brightening serums can be good for dark skin as they can help reduce the appearance of dark spots, hyperpigmentation, and other forms of discoloration, resulting in a brighter, more even complexion. However, it's important to choose a brightening serum that is formulated for your skin type and to follow the instructions provided by the manufacturer.

    When using a brightening serum on dark skin, it's important to avoid overuse, as excessive exfoliation or use of highly concentrated active ingredients can potentially cause dryness, irritation, or other skin problems. It's also important to protect the skin from UV rays by using a broad-spectrum sunscreen with a high SPF, as exposure to UV rays can worsen hyperpigmentation and other forms of discoloration.

    Overall, while brightening serums can be beneficial for dark skin, it's important to choose a serum that is suitable for your skin type and condition, and to use it in moderation, following the instructions provided by the manufacturer. It's also a good idea to consult with a dermatologist or skincare professional if you have any concerns or questions about using a brightening serum on your skin.

Brightening Serum
by Pure Community
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Customer Reviews
4.5 Based on 285 Reviews
5 ★
69% 
196
4 ★
18% 
51
3 ★
8% 
23
2 ★
2% 
5
1 ★
3% 
10
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DA
02/27/2023
Dipa A.
United States United States

Not enough experience with it yet. Funny scent.

I just started using this for the first time in Feb 2023. So, i can't tell if there is a brightening difference yet. Next time I purchase, I'll write an updated review. BUT, the one thing I do not like about this is the scent. the scent is not strong at all, and it does NOT irritate my sinus. But it just smells funny. I wish the scent was on the fruity or citrusy side. I'm lowering my rating just based on the scent alone. Otherwise, it goes on smooth and does get absorbed in just fine. I'm going to use this as my night time routine right before multivitamin oil.

03/01/2023

100% PURE

Hello there. We're thrilled to hear that you loved the product. Have a great day ahead!!

A
02/19/2023
ana
United States United States

nice results

love this and I get great brightening results; just need to use each day before bed on clean skin to properly absorb

02/20/2023

100% PURE

Hello there, Thanks, your feedback means a lot to us. Hope to Serve you soon.

N
02/19/2023
nicolette
United States United States

great product

I use daily and its got a nice texture and clean ingredients, not sure if I would repurchase but will finish the bottle

02/20/2023

100% PURE

Hello there. Thanks for taking out time to leave us a positive review. Have a great day ahead!!

CA
02/16/2023
Constance A.
United States United States

I have questions????

This is my second or third bottle of Brightening Serum and it seems to have changed. The color is a much deeper yellow than previous bottles and I'm not sure why. In the past this has been a "go to" for me, right now the jury is out. I hope that it is the same great product.

02/16/2023

100% PURE

Hello there. Thanks for taking out time to leave us a positive review. Have a great day ahead!!

SL
02/11/2023
Susan L.
United States United States

Good stuff

Love this... seems to be fading the two large freckles on my nose.

02/13/2023

100% PURE

Hello there We're thrilled to hear that you loved the product. Have an amazing day ahead !!

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