WHAT IT IS:Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Parabens, phthalates, formaldehyde, and toluene have been linked to skin irritations, organ toxicity, and more – and are excluded from all 100% PURE™ nail polish formulas. Our base coat polish strengthens nails with horsetail plant, promotes healthy nail growth, and protects your delicate nail bed.
All polishes are free of:
Formaldehyde
Toluene
Camphor
Formaldehyde Resin
Xylene
Parabens
Fragrance
Phthalates
Dibutyl Phthalate (DBP)
Ethyl Tosylamide
Triphenyl Phosphate (TPHP)
Animal Ingredients
Methylisothiazolinone (MIT)
Hydroquinone Monomethyl Ether (MEHQ)
Gluten
Palm Oil
Sulfates
Bisphenol-A
Acetone
Nonylphenol Ethoxylate
SIZE: 0.5 fl oz / 14.7 ml
HOW TO USE:
Apply 100% Pure Horsetail Base Coat first for strong, healthy nails with a smoother surface. After applying this base coat, apply two coats of polish color and 100% Pure Glass Top Coat for a chip-free, high-gloss finish.
COMPLETE LIST OF INGREDIENTS: Does NOT contain the five common carcinogens in most nail polish: formaldehyde, toluene, DBP, camphor, and formaldehyde resin.
Ethyl Acetate, Butyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic, Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Trimethylpentanediyl Dibenzoate, Polyvinyl Butyral, Equisetum Arvense (Horsetail) Extract, Benzophenone, D&C Violet No. 2, D&C Red No.17
Natural ingredients may vary in color and consistency
Q. What is the benefit of using a base coat polish?
A. A base coat polish acts as a protective layer between your nails and colored polishes. It can prevent staining, enhance polish adherence, and provide additional strength to the nails.
Q. Why is the exclusion of toxins like formaldehyde and toluene essential in nail polishes?
A. Chemicals like formaldehyde and toluene have been linked to skin irritations, organ toxicity, and more. By excluding these toxins, the polish provides a safer, healthier option for nail care.
Q. How does horsetail plant benefit the nails?
A. Horsetail plant is rich in silica, which is essential for strong and healthy nails. It can help strengthen brittle nails and promote healthy nail growth.
Q. Can a base coat polish be used on its own?
A. Yes, a base coat can be worn on its own to provide a clear, protective finish while benefiting from its nail-strengthening properties.
Q. How often should I apply a base coat polish?
A. Whenever you're applying colored polish, you should start with a base coat. If worn alone, you can reapply as needed, typically once a week for maintenance.
Q. Why is the horsetail plant a significant ingredient in the Horsetail Base Coat Polish?
A. The horsetail plant is a potent botanical known for its high silica content. In our Horsetail Base Coat Polish, it serves to strengthen nails, promote healthy nail growth, and protect the delicate nail bed, offering more than just a standard base coat's benefits.
By using hashtag
#100percentpure or
#nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
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