Written by: 100% PURE®
100% PURE Mattifying Primer with Seaweed Collagen

Did you know? A prevalent ingredient in traditional cosmetics is actually sourced from sharks' liver! Squalane is regularly and inhumanely sourced adding to the devastation of our ocean's most vital apex species.

100% PURE 2nd Skin Foundation

There are many safe and humane ingredients that deliver the same potency without harm, such as our Squalane, sourced from olives.

100% PURE Organic Matcha with Anti-aging Antioxidants

We hope to spotlight this injustice and work towards a solution by supporting Shark Stewards who's mission and work is to establish key shark sanctuaries, pass legislation banning shark fishing and shed light on this important cause.

We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.

The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.

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