WHAT IT IS:Our vegan, cruelty-free nail polish shades are made without the 20 common toxins found in conventional formulas. Each 20-free shade delivers stunning chip-resistant color for a professional looking manicure or pedicure at home.
All polishes are free of:
Formaldehyde
Toluene
Camphor
Formaldehyde Resin
Xylene
Parabens
Fragrance
Phthalates
Dibutyl Phthalate (DBP)
Ethyl Tosylamide
Triphenyl Phosphate (TPHP)
Animal Ingredients
Methylisothiazolinone (MIT)
Hydroquinone Monomethyl Ether (MEHQ)
Gluten
Palm Oil
Sulfates
Bisphenol-A
Acetone
Nonylphenol Ethoxylate
HOW TO USE: Start by applying Horsetail Base Coat for stronger nails, or the Ridge Filler Base for a smoother application; allow to dry. Apply one coat of nail polish and allow to dry; follow with a second coat for more opaque color. Finish with Glass Top Coat for a chip-free, high-gloss finish.
Separation is natural! Shake thoroughly before applying to ensure even color distribution.
COMPLETE LIST OF INGREDIENTS: Butyl Acetate, Ethyl Acetate, Nitrocellulose, Adipic Acid/Neopentyl Glycol/Trimellitic Anhydride Copolymer, Acetyl Tributyl Citrate, Isopropyl Alcohol, Acrylates Copolymer, Stearalkonium Bentonite, n-Butyl Alcohol, Benzophenone-1, Silica, Alumina, Trimethylpentanediyl Dibenzoate, Polyvinyl Butyral, Styrene/Acrylates Copolymer, Polyethylene Terephthalate, Polybutylene Terephthalate, Ethylene/Vinyl Acetate Copolymer. MAY CONTAIN: Aluminum Powder (CI 77000), Iron Oxides (CI 77499, CI 77491), Red 34 Lake (CI 15880), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Ferric Ammonium Ferrocyanide (CI 77510), Mica (CI 77019), Blue 1 (CI 42090), Yellow 11 (CI 47000), Titanium Dioxide (CI 77891), Violet 2 (CI 60725), Ultramarines Blue (CI 77007)
Natural ingredients may vary in color and consistency
A. "20-free" means that the nail polish formula excludes the 20 common toxins often found in conventional nail polishes. These chemicals can be potentially harmful and are excluded to ensure a safer and healthier manicure experience.
Q. Why should I choose vegan and cruelty-free nail polishes?
A. Choosing vegan and cruelty-free nail polishes ensures that no animal-derived ingredients are used, and the product hasn't been tested on animals. This makes it a more ethical choice. Additionally, vegan formulas often imply cleaner ingredients, which can be beneficial for your overall nail health.
Q. How does the 20-free nail polish provide chip-resistant color?
A. Our 20-free nail polish is formulated to adhere better to the nail surface, providing a longer-lasting finish that resists chipping, ensuring your manicure or pedicure looks fresh and professional for longer.
Q. Are there any benefits of using a toxin-free nail polish?
A. Yes, toxin-free nail polishes are formulated without harmful chemicals that might be absorbed into the body through the nail bed. They offer a safer option, especially for those who have sensitivities or are health-conscious.
Q. Can I expect the same quality and vibrancy in color from a 20-free nail polish?
A. Absolutely! Our 20-free nail polish shades not only ensure a healthier formula but also deliver vibrant, stunning colors that provide a professional-looking finish at home.
Q. How does the 20-free nail polish compare to conventional nail polishes in terms of durability and finish?
A. Our 20-free nail polish is crafted to provide the same, if not better, durability and finish as conventional nail polishes. The key difference lies in its formulation – it's free from 20 common toxins, making it a safer choice without compromising on performance.
By using hashtag
#100percentpure or
#nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
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Customer Reviews
4.5Based on 43 Reviews
5 ★
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This color was great! One of the reviews says “it doesn’t dry” but it totally does. It just takes a little while. I let the base coat dry a few minutes and then add polish, let dry some more, then add top coat. Just let them sit a few minutes in between. I’ve been to the beach, cleaned house, have two toddlers and washed my hands a ton. Photo is after a week of wearing!! Very impressed. If anything, the color was a little more peachy than expected but overall great!
The best nail polish I have never used before. Another nail polish I used before makes my nails feel dry, but with this nail polish my nails have been recovering their natural shiny.
Made in USA
United States
