,"aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.46, "reviewCount": 4777 } Fruit Pigmented Natural Mascara - Cruelty Free | 100% PURE
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Fruit Pigmented® Ultra Lengthening Mascara
4778 reviews

Fruit Pigmented® Ultra Lengthening Mascara

This dark mascara lengthens and separates lashes without clumping, smudging, or flaking. It also coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA

Select a color:

Blueberry
Black Tea
Blackberry
Dark Chocolate
$28
Quantity 0.35 oz /10g
$28
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Reviews & Testimonials

Customer Reviews
4.5 Based on 4,759 Reviews
5 ★
72% 
3425
4 ★
13% 
641
3 ★
7% 
324
2 ★
4% 
180
1 ★
4% 
189
Customer Photos
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  • chocolate
  • black tea
  • chemicals
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A 100% PURE Customer
JB
01/12/2018
Jennifer B.
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

A 100% PURE Customer
DW
01/12/2018
Danielle W.
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

RS
09/07/2022
Roberta S.
United States

Outstanding if you wear contacts

I have been using this product for several years. It looks great and doesn’t bother my contacts.

M
09/07/2022
Marcia
United States United States

Great

This is a beautiful mascara. My favorite thing is the scent--smells like berries. If I wear primer I only need one layer. It is great and really does lengthen. It does have a couple drawbacks, it can flake pretty quickly--but it brushes away easily, it is also prone to just washing away with extreme humidity. If you use a primer not as much of an issue. Wish 100% pure made a primer. I use Jane Iredale which is cleaner than many. If anyone knows a cleaner on let me know please.

R
09/06/2022
Rylee
United States United States

Smells Like Chocolate

I enjoy the chocolate smell a lot. This mascara works well for me. It isn't super bold which is what I was going for, it's more subtle. I like the way it washes off in which is one of my other biggest factors when it comes to mascara, I don't want to have to scrub it off, and I definitely don't have to with this one. It is nice and creamy and my lashes seem to be ok with it too.

Fruit Pigmented® Ultra Lengthening Mascara
by Pure Community
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