Maracuja Mascara

$28.00
2437 reviews
*NEW FORMULA* Luscious, lash volumizing mascara that won’t clump or flake. Infused with maracuja oil, lash conditioning vitamins, and pigments of tea, cocoa, and coffee.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA
Color: Black Tea
A midnight black.
Black Tea

1793

Blackberry

2725

Dark Chocolate

2968

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Love it or your money back.

    • arrow-icon For All Skin Types
    • arrow-icon Made in USA
    WHAT IT IS: *NEW FORMULA* Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  

    Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  

    Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  

    Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.  

    Shade Chart
    1cmmbt10g_swatch
    Black Tea
    A midnight black.
    1cmmbb10g_swatch
    Blackberry
    A deep, neutral purple.
    1cmmdc10g_swatch
    Dark Chocolate
    A deep, cocoa brown.
    SIZE: .35 oz / 10g
    SIZE: .35 oz / 10g
    SIZE: .35 oz / 10g
    HOW TO USE: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
Q. What benefits does Maracuja oil bring to the mascara?

A. Maracuja oil, derived from passion fruit, helps smoothly coat each lash, ensuring a smooth application without clumps or flakes.

Q. How does this mascara enhance volume?

A. Our formula contains Pro-vitamin B5 paired with lash-thickening seaweed, both of which work together to enhance volume and promote healthy lash growth.

Q. What are the natural pigments used in this mascara?

A. This mascara is richly pigmented using tea, cocoa, and coffee beans, offering dramatic color while maintaining a natural look.

Q. Is this mascara water-resistant?

A. Yes, our formula ensures water resistance, keeping your lashes volumized and defined throughout the day.

Q. How is the wand of this mascara designed?

A. The mascara comes with a tapered oval tip, crafted to deliver optimal volume and color to every lash.

Q. Why is Pro-vitamin B5 included in the volumizing mascara formula?

A. Pro-vitamin B5 is known for its conditioning properties, enhancing volume while also promoting healthier hair growth, making it a key ingredient for volumized, healthy lashes.

BACKED BY NUMBERS
100%
  • The mascara was easy to apply.
97%
  • The mascara didn't flake off throughout the day.
94%
  • The mascara didn't irritate my eyes.
91%
  • The mascara enhanced the appearance of my lashes.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.2 Based on 2,441 Reviews
5 ★
59% 
1444
4 ★
18% 
437
3 ★
11% 
265
2 ★
5% 
125
1 ★
7% 
170
Customer Photos
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J
03/07/2025
Jen
United States

Different formula?

I have been using this mascara for many years. My most recent order seems different, does not smell as chocolaty and I the formula seems thinner. It is easier to remove, however. I am not as happy with it but I am so sensitive to eye makeup and it still seems to work ok for me.

A
01/30/2025
A
United States

Great color

I love the color. The smell is a little strong but the mascara is great

HH
01/30/2025
H H.
United States

Great mascara

I’ve been buying this mascara for 8 years now and it’s still amazing. Goes on great, looks amazing, doesn’t irritate whatsoever

CL
01/29/2025
Cara L.
United States

Original mascara is better

Very flakey which never happened with the other mascara. Applicator isn’t great, just makes lashes stick together with clumps of mascara

ML
01/18/2025
Mary L.
United States

Gets everywhere

I wanted to love this mascara, but no matter how careful I am, it gets all over my lids and under eyes.