Mattifying Primer

$45.00
1145 reviews
Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.
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Q. What is a Mattifying Primer?

A. A Mattifying Primer is a makeup base that preps the skin for cosmetic application, ensuring longer-lasting makeup and reducing shine.

Q. Why choose a silicone-free primer?

A. Silicone-free primers offer a more natural finish, allowing the skin to breathe and are often considered cleaner and healthier for the skin, especially for those with sensitive or acne-prone types.

Q. Can a Mattifying Primer benefit oily or acne-prone skin?

A. Yes, a Mattifying Primer, especially one with purifying ingredients like eucalyptus, is excellent for oily and acne-prone skin as it helps control excess oil and reduces the appearance of pores.

Q. How do natural ingredients enhance a primer's efficacy?

A. Natural ingredients like seaweed for collagen-boosting, aloe for hydration, and eucalyptus for purification provide skin health benefits while ensuring a smoother makeup application.

Q. Is this primer suitable for both face and eyes?

A. Yes, this Mattifying Primer is designed for both face and eyes, softening and smoothing the skin before you apply makeup.

Q. How does the seaweed collagen in the Mattifying Primer contribute to flawless makeup?

A. Seaweed collagen plumps the skin, reducing the appearance of fine lines and wrinkles, creating a smoother surface for makeup application.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.6 Based on 1,168 Reviews
5 ★
76% 
892
4 ★
14% 
158
3 ★
5% 
58
2 ★
2% 
18
1 ★
3% 
42
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MS
10/08/2025
Maggie S.
United States

Love this!

The primer goes on so smooth, I feel like I have less wrinkles, lol:)

MC
09/10/2025
Mikayla C.
United States

Love, love, love

As someone with combo skin, I need a primer that is gonna make me matte in my t-zone and this primer does the trick! Love that it is silicone free, I put this on after my sunscreen and before my makeup!

CL
08/30/2025
Cammi L.
United States

Not the same

I’ve bought this many times before but something has changed with the formula. The product comes off when you apply your makeup over it and is too thick. It also has a strange smell now. I hope the company goes back to the original formula. I was refunded thankfully.

EB
08/23/2025
Edina B.
United States

Does the job

What I love is that it definitely is matte and keeps the makeup in place. I wish it was easier to spread though and wish it had a better smell. Otherwise great product.

M
07/31/2025
m
United States

Nice

This absorbs so well and feels nice on the face!