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Fruit Pigmented® 2nd Skin Foundation

$48
1405 reviews
Ultralight serum foundation looks and feels like a second skin. Fruit pigmented® formula offers anti-aging benefits, medium-full coverage, and a satin finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Shade 1

2268

Shade 2

3163

Shade 3

2847

Shade 4

2231

Shade 5

1038

Shade 6

278

Shade 7

429

or 4 interest-free payments of $12.00 with Klarna Logo

DISCONTINUED
SOLD OUT

Love it or your money back.

    • arrow-icon For Normal Skin Types
    • arrow-icon Made in USA
    • arrow-icon Medium to Full Coverage
    • arrow-icon Satin Finish
    WHAT IT IS: Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage. 

    Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage. 

    Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage. 

    Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage. 

    Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage. 

    Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage. 

    Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage. 

    Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage. 

    Coverage

    Product Coverage: Medium to Full

    Finish

    Product Finish: Satin
    Shade Chart
    1c2sfs1_swatch
    Shade 1
    Fair with neutral undertone
    1c2sfs2_swatch
    Shade 2
    Light with warm peach undertone
    1c2sfs3_swatch
    Shade 3
    Light medium with warm undertone
    1c2sfs4_swatch
    Shade 4
    Medium with warm undertone
    1c2sfs5_swatch
    Shade 5
    Tan with neutral undertone
    1c2sfs6_swatch
    Shade 6
    Dark with neutral undertone
    1c2sfs7_swatch
    Shade 7
    Dark with neutral undertone
    SIZE: 1.18 fl oz/ 35ml
    SIZE: 1.18 fl oz / 35ml
    SIZE: 1.18 fl oz / 35ml
    SIZE: 1.18 fl oz / 35ml
    SIZE: 1.18 fl oz / 35ml
    SIZE: 1.18 fl oz / 35ml
    SIZE: 1.18 fl oz / 35ml
    HOW TO USE: Dot onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, for a seamless satin finish. For areas that require full coverage, apply a second layer.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Bamboo Silica
    Bamboo Silica
    Bamboo Silica strengthens skin for a more radiant complexion.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Calendula
    Calendula
    Calendula calms breakouts and encourages collagen production.
    Product Page Key Ingredients: Olive Squalane
    Olive Squalane
    Olive squalane moisturizes and soothes irritated skin.
    KEY INGREDIENTS
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Bamboo Silica
    Bamboo Silica
    Bamboo Silica strengthens skin for a more radiant complexion.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Calendula
    Calendula
    Calendula calms breakouts and encourages collagen production.
    Product Page Key Ingredients: Olive Squalane
    Olive Squalane
    Olive squalane moisturizes and soothes irritated skin.
    COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Bamboo Silica
    Bamboo Silica
    Bamboo Silica strengthens skin for a more radiant complexion.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Calendula
    Calendula
    Calendula calms breakouts and encourages collagen production.
    Product Page Key Ingredients: Olive Squalane
    Olive Squalane
    Olive squalane moisturizes and soothes irritated skin.
    COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Bamboo Silica
    Bamboo Silica
    Bamboo Silica strengthens skin for a more radiant complexion.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Calendula
    Calendula
    Calendula calms breakouts and encourages collagen production.
    Product Page Key Ingredients: Olive Squalane
    Olive Squalane
    Olive squalane moisturizes and soothes irritated skin.
    COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Bamboo Silica
    Bamboo Silica
    Bamboo Silica strengthens skin for a more radiant complexion.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Calendula
    Calendula
    Calendula calms breakouts and encourages collagen production.
    Product Page Key Ingredients: Olive Squalane
    Olive Squalane
    Olive squalane moisturizes and soothes irritated skin.
    COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Calendula
    Calendula
    Calendula calms breakouts and encourages collagen production.
    Product Page Key Ingredients: Rice Starch
    Rice Starch
    Rice Starch softens and relieves inflamed skin.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Olive Squalane
    Olive Squalane
    Olive squalane moisturizes and soothes irritated skin.
    COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Calendula
    Calendula
    Calendula calms breakouts and encourages collagen production.
    Product Page Key Ingredients: Rice Starch
    Rice Starch
    Rice Starch softens and relieves inflamed skin.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Olive Squalane
    Olive Squalane
    Olive squalane moisturizes and soothes irritated skin.
    COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Calendula
    Calendula
    Calendula calms breakouts and encourages collagen production.
    Product Page Key Ingredients: Rice Starch
    Rice Starch
    Rice Starch softens and relieves inflamed skin.
    Product Page Key Ingredients: Vitamin E (Tocopherol)
    Vitamin E (Tocopherol)
    Vitamin E restores and protects from free radical damage.
    Product Page Key Ingredients: Olive Squalane
    Olive Squalane
    Olive squalane moisturizes and soothes irritated skin.
    COMPLETE LIST OF INGREDIENTS: Caprylic/Capric Triglycerides (MCT Coconut Oil), Heptyl Undecylenate (Castor Seed Oil), Squalane (Oive) Isoamyl Laurate (From Beets), Mica, Coco-caprylate/Caprate (Coconut Derived), Silica (Mineral), Euterpe Oleracea (Acal) Fruit Oli, Organic Argania Spinosa (Organic Argan) Kernel Oil, Vaccinium Macrocarpon (Cranberry) Seed Oil, Organic Aloe Barbadensis Leaf Juice, Tocopherol (Vitamin E), Polyhydroxystearic Acid (Castor Seed Wax), Dilinoleic Acid/Butanediol Copolymer (Plant Derived) Castor OIl/PDI Copolymer (Castor Seed Oil Derived), Disodium Stearoyl Glutamate (Coconut Derived), May Contain: CI 77891, Cl 77499, CI 77491, CI 77492

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

  • FROM OUR BLOG

    blog 4 Benefits of a Serum Foundation feature image

    4 Benefits of a Serum Foundation

    For featherlight feel and impeccable coverage Posted on August 6, 2021 Written by: 100% PURE ® Wh...
    blog How to Choose a Natural Foundation feature image

    How to Choose a Natural Foundation

    Whether you want a sheer, barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage, we’ve got what you need. Our fruit pigme...

Q. How does a serum foundation differ from traditional foundations?
A. Serum foundations are lightweight, blend seamlessly, and are often infused with skincare ingredients that benefit the skin while providing coverage.

Q. Why opt for a foundation with anti-aging benefits?
A. Anti-aging ingredients help diminish signs of aging, promote skin elasticity, and offer a youthful appearance while providing coverage.

Q. How can a foundation achieve a "second skin" feel?
A. With ultralight, breathable ingredients, such as olive squalane, the foundation blends effortlessly and mimics the skin's natural texture.

Q. What does a satin finish look like on the skin?
A. A satin finish offers a balanced look, neither too matte nor too dewy, providing a natural, healthy glow to the skin.

Q. Are natural fruit pigments safe for the skin?
A. Yes, fruit pigments are natural, rich in vitamins and antioxidants, and provide a safe and healthy alternative to synthetic dyes.

Q. How does the olive squalane in the 2nd Skin Foundation benefit the skin?
A. Olive squalane mimics the skin's natural oils, providing hydration, enhancing elasticity, and offering a lightweight, breathable texture.

BACKED BY NUMBERS
97%
  • Skin appeared smoother and softer.
94%
  • The foundation feels lightweight on the skin.
91%
  • The foundation improved skin texture.
  • The foundation provided natural looking coverage.

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By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.

Customer Reviews
4.3 Based on 1,405 Reviews
5 ★
64% 
894
4 ★
18% 
247
3 ★
9% 
133
2 ★
5% 
68
1 ★
4% 
63
Customer Photos
Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Elliei
Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Karen Lii
Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Kelly Browni
Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Nataliei
Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Stephanie Burtnessi
Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Sherry Wileyi
Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Nancy Schrameki
Fruit Pigmented® 2nd Skin Foundation - Customer Photo From Melissa Rosei
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CC
01/09/2025
Cecilia C.
United States United States

Amazinggg!!

So glad this is back in stock. It literally feels and looks like second skin and I have gotten compliments on how good it looks! I also feel like wearing helps my skin with blemishes and stuff. I have always noticed a difference in my skin when I use this foundation versus others (in a good way), My skin just looks so clear and healthy! I love this foundation and brand so much and always refer others to it!

Fruit Pigmented® 2nd Skin Foundation
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R
12/23/2024
Reem
United States United States

Another fail from this company-undisclosed coconut oil

BEWARE to those allergic to nuts or coconut oil! The ingredients listed on the site are entirely different, with the first ingredient being comedogenic coconut oil. So disappointing! I had to switch from the Water Foundation for the same reason.

100% PURE Fruit Pigmented® 2nd Skin Foundation Review
Fruit Pigmented® 2nd Skin Foundation
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MH
12/23/2024
Monica H.
United States United States

gritty texture

I don't like the gritty texture of this foundation.

Fruit Pigmented® 2nd Skin Foundation
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JL
12/21/2024
Janett L.
United States United States

Loved

Great product! Makes skin look amazing.

Fruit Pigmented® 2nd Skin Foundation
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S
12/18/2024
Shannon
United States United States

BE AWARE ITS NOT FRUIT PIGMENTED ANYMORE

Online the ingredients show its still fruit pigmented, but when you get the box, its made with harmful Titanium Dioxide and other metals. I think its terrible they are pretending to be "clean" but are actually just lying and hiding their terrible ingredients. I'm crushed because I loved this company. I only bought from them because they are literally the only company that didn't use Titanium in their products. Do devastating they changed their formula.

Fruit Pigmented® 2nd Skin Foundation
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