For Oily, Normal, Combination Skin Types
Made in USA
Natural ingredients may vary in color and consistency
FEATURED IN
REFINERY29.COM
I Tried To Live Like Shailene Woodley For A Week - & It Was Not Easy.
FREEBUNNI
6 Best Primers for Large Pores and a Flawless Complexion
YOURTANGO
The 20 Best Face Primers For Acne-Prone Skin
MAKEUP.COM
7 Best Face Primers That Will Seriously Change How Your Makeup Wears
WISDOM IN BEAUTY
5 Primers You Need in Your Beauty Routine
NOURISHED LIFE
Anna Kendrick's 100% Pure Red Carpet Makeup
PEOPLE.COM
We Tried It: Trying to Go Totally Green for a Week, from Zero Waste Takeout to Scrubbing my Tub with a Grapefruit
FROM OUR BLOG
3 Major Eucalyptus Benefits for Acne
How this aromatic herb can help banish active breakouts Posted on January 7, 2020 Written by: 100% PURE ® Discovered in Tasmania by European explore...
Choosing the Best Face Primer for You
Picking your perfect primer, plus 8 reasons to use a face primer in your makeup routine Updated on March 23, 2021 Written by: 100% PURE® ...
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
This is a fantastic & safe primer. I have middle aged, oily menopausal skin & this does a great job keeping my foundation on
United StatesThis primer has changed. It was so silky and soft and helped keep my oily skin from getting shiny. I was excited to see it was back in stock and immediately ordered 2. This new formula is thick and sticky and makes my face shiny, and this is supposed to be matte. My make up is more difficult to apply over it and goes on streaky. There is also an off putting smell that wasn’t there before. I hate that I have to look for a new primer now, because I really really loved the old formula. I just hope I can find something close to what this product used to be.
United StatesI absolutely LOVED the old version of this primer. I think it was out of stock for a year-and-a-half and I was checking the website religiously during that time, hoping for it to come back in stock. I was so excited to get it again, but it doesn’t feel the same to me at all. The biggest difference is that no matter what I do, I cannot get it to spread well over my mineral sunscreen. I’ve tried leaving the sunscreen on for less time, more time, watering down the primer with rosewater, patting the primer on instead of rubbing it on … But no matter what I do it makes my sunscreen (and maybe my moisturizer?) pill all over my face. So frustrating! One of the things I loved most about the old formulation, besides the clean nourishing ingredients, was that it went on so effortlessly on top of mineral sunscreen. So this is a huge difference for me. $45 down the drain, I guess. (Still love this brand as a whole. Just sad about this product!)
United StatesVery smooth primer allowing for great results before liquid or foundation or powder.
United StatesI love this primer the feel of it and that it works great under any make up I have!
