BB Cream

$44.00
1759 reviews
Moisturizing face coverage makeup gives you a glowing, flawless, illuminated complexion. Thicker formula to better conceal texture imperfections with buildable medium to full coverage. Dewy finish with thousands of light reflective pigments for a blurred, incandescent glow. *Fresh new look! This product now comes in updated packaging. Rather than making you wait, we’ve restocked early—images will be updated soon!
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Color: 10 Luminous
10 Luminous

3056

20 Aglow

3729

30 Radiance

847

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    • arrow-icon For Normal, Dry Skin Types
    • arrow-icon Made in Italy
    WHAT IT IS: This cruelty-free BB cream's hydrating formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow. *Fresh new look! This product now comes in updated packaging. Rather than making you wait, we’ve restocked early—images will be updated soon!
    Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.
    Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.
    Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.
    Shade Chart
    1cbbc10l_swatch
    10 Luminous
    Light with warm undertone
    1cbbc20a_swatch
    20 Aglow
    Medium with warm undertone
    1cbbc30r_swatch
    30 Radiance
    Tan with warm golden undertone
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: With clean fingers, apply a few drops to the face and neck. Blend and buff into skin with a kabuki brush or damp makeup sponge for best results.
Q. What is a BB cream and how is it different from a foundation?

A. A BB cream, short for "Blemish Balm" or "Beauty Balm", provides light to medium coverage with added skincare benefits, often including hydration, SPF, and antioxidants. It's a hybrid between makeup and skincare, whereas a foundation primarily focuses on skin coverage.

Q. How does a BB cream benefit dry skin?

A. BB creams, especially those formulated for dry skin, contain hydrating ingredients that moisturize and nourish, preventing flakiness and dry patches.

Q. Is a luminous or dewy finish suitable for all skin types?

A. While a dewy finish provides a radiant glow ideal for normal to dry skin types, those with oily skin may prefer a matte finish to reduce the appearance of shine.

Q. How do light-reflective mineral pigments enhance skin appearance?

A. Light-reflective mineral pigments scatter light, reducing the appearance of imperfections and giving skin a soft, glowing effect.

Q. What benefits do aloe, shea, and vitamin E offer in the BB Cream?

A. Aloe soothes and hydrates, shea moisturizes and provides a barrier against environmental stressors, while vitamin E offers antioxidant protection and skin nourishment.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.3 Based on 1,770 Reviews
5 ★
62% 
1089
4 ★
21% 
366
3 ★
10% 
182
2 ★
4% 
73
1 ★
3% 
60
Customer Photos
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K
03/31/2025
Kelly
United States

10 Luminous

I ordered the 10 Luminous shade. I loved the formula: easy to apply and blend, medium coverage, and moisturizing. I have fair/light neutral/warm skin tone. For reference, the crème and white peach shades both match me very well in the powder and cream foundations. By comparison, the Luminous is a warmer and slightly darker color. I do think it kind of works with my skin tone, especially with a light application, but a lighter and more neutral shade would be preferable. This is definitely not a winter shade for me. When I wear the BB Cream, I’m going to have to be careful with any blush and other makeup I’m wearing not to make my skin tone look too unnaturally warm overall. I wish this wonderful formula came in additional shades! I probably will keep buying the cream foundation over this one in the future due to the better range of shades, but I might like this formula better!

AP
03/10/2025
Alivia P.
United States

My go to foundation

Easily blends with other facial products for a smooth even finish!

KD
03/06/2025
Kathy D.
United States

Love this BB cream

I wear this almost everyday. It has good coverage and is lightweight. Does not settle into lines. Very concentrated. You don’t need to use very much. I live in Florida and this is sweat proof and helps with sun protection.

YK
02/28/2025
YUMI K.
United States

Love this product!

This is my go to cover, it provides moisturizing coverage without being heavy or greasy. I highly recommend it and the 100% Pure brand.

RM
02/28/2025
Randi M.
United States

BB Cream

The BB cream goes on smooth and has a nice glow. I like the coverage and a little goes a long way.