BB Cream

$44
1753 reviews
Moisturizing face coverage makeup gives you a glowing, flawless, illuminated complexion. Thicker formula to better conceal texture imperfections with buildable medium to full coverage. Dewy finish with thousands of light reflective pigments for a blurred, incandescent glow.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Color:
10 Luminous

0

20 Aglow

6

30 Radiance

1538

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    • arrow-icon For Normal, Dry Skin Types
    • arrow-icon Made in Italy
    WHAT IT IS: This cruelty-free BB cream's hydrating formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.
    Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.

    Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.

    Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.

    Shade Chart
    1cbbc10l_swatch
    10 Luminous
    Light with warm undertone
    1cbbc20a_swatch
    20 Aglow
    Medium with warm undertone
    1cbbc30r_swatch
    30 Radiance
    Tan with warm golden undertone
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: With clean fingers, apply a few drops to the face and neck. Blend and buff into skin with a kabuki brush or damp makeup sponge for best results.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Raspberry Seed Oil
    Raspberry Seed Oil
    Raspberry Seed Oil protects from UVA and UVB rays.
    Product Page Key Ingredients: Cherry
    Cherry
    Cherry protects and heals skin with antioxidants.
    Product Page Key Ingredients: Bilberry Seed Oil
    Bilberry Seed Oil
    Bilberry Seed Oil enriches with nutrients and fatty acids.
    Product Page Key Ingredients: Shea Butter
    Shea Butter
    Shea Butter deeply moisturizes and reinforces skin.
    Product Page Key Ingredients: Cornflower Water
    Cornflower Water
    Cornflower tones and soothes skin.
    KEY INGREDIENTS
    Product Page Key Ingredients: Raspberry Seed Oil
    Raspberry Seed Oil
    Raspberry Seed Oil protects from UVA and UVB rays.
    Product Page Key Ingredients: Cherry
    Cherry
    Cherry protects and heals skin with antioxidants.
    Product Page Key Ingredients: Bilberry Seed Oil
    Bilberry Seed Oil
    Bilberry Seed Oil enriches with nutrients and fatty acids.
    Product Page Key Ingredients: Shea Butter
    Shea Butter
    Shea Butter deeply moisturizes and reinforces skin.
    Product Page Key Ingredients: Cornflower Water
    Cornflower Water
    Cornflower tones and soothes skin.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract, Centaurea Cyanus (Cornflower) Flower Water, Zinc Oxide, Caprylic/Capric Triglyceride (Derived from Coconut Oil), Sorbitan Sesquioleate (Derived from Sugar), Glycerin, Stearic Acid (Derived from Coconut), Silica, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Stearate (Derived from Salt), Mica (Mineral), Sodium Phytate (Sodium Salt from Plant Seeds), Xanthan Gum (Non GMO), Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Vaccinium Myrtillus (Bilberry) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Punica Granatum (Pomegranate) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol (Derived from Rice Bran-Non GMO), Benzyl Alcohol (Plant derived), Dehydroacetic Acid, Potassium Sorbate (Salt of Sorbic Acid), Sorbic Acid (Derived from Sugar) May contain: Iron Oxides, (Non-Nano) Titanium Dioxide

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Raspberry Seed Oil
    Raspberry Seed Oil
    Raspberry Seed Oil protects from UVA and UVB rays.
    Product Page Key Ingredients: Cherry
    Cherry
    Cherry protects and heals skin with antioxidants.
    Product Page Key Ingredients: Bilberry Seed Oil
    Bilberry Seed Oil
    Bilberry Seed Oil enriches with nutrients and fatty acids.
    Product Page Key Ingredients: Shea Butter
    Shea Butter
    Shea Butter deeply moisturizes and reinforces skin.
    Product Page Key Ingredients: Cornflower Water
    Cornflower Water
    Cornflower tones and soothes skin.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract, Centaurea Cyanus (Cornflower) Flower Water, Zinc Oxide, Caprylic/Capric Triglyceride (Derived from Coconut Oil), Sorbitan Sesquioleate (Derived from Sugar), Glycerin, Stearic Acid (Derived from Coconut), Silica, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Stearate (Derived from Salt), Mica (Mineral), Sodium Phytate (Sodium Salt from Plant Seeds), Xanthan Gum (Non GMO), Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Vaccinium Myrtillus (Bilberry) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Punica Granatum (Pomegranate) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol (Derived from Rice Bran-Non GMO), Benzyl Alcohol (Plant derived), Dehydroacetic Acid, Potassium Sorbate (Salt of Sorbic Acid), Sorbic Acid (Derived from Sugar) May contain: Iron Oxides, (Non-Nano) Titanium Dioxide

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Raspberry Seed Oil
    Raspberry Seed Oil
    Raspberry Seed Oil protects from UVA and UVB rays.
    Product Page Key Ingredients: Cherry
    Cherry
    Cherry protects and heals skin with antioxidants.
    Product Page Key Ingredients: Bilberry Seed Oil
    Bilberry Seed Oil
    Bilberry Seed Oil enriches with nutrients and fatty acids.
    Product Page Key Ingredients: Shea Butter
    Shea Butter
    Shea Butter deeply moisturizes and reinforces skin.
    Product Page Key Ingredients: Cornflower Water
    Cornflower Water
    Cornflower tones and soothes skin.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract, Centaurea Cyanus (Cornflower) Flower Water, Zinc Oxide, Caprylic/Capric Triglyceride (Derived from Coconut Oil), Sorbitan Sesquioleate (Derived from Sugar), Glycerin, Stearic Acid (Derived from Coconut), Silica, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Stearate (Derived from Salt), Mica (Mineral), Sodium Phytate (Sodium Salt from Plant Seeds), Xanthan Gum (Non GMO), Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Vaccinium Myrtillus (Bilberry) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Punica Granatum (Pomegranate) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol (Derived from Rice Bran-Non GMO), Benzyl Alcohol (Plant derived), Dehydroacetic Acid, Potassium Sorbate (Salt of Sorbic Acid), Sorbic Acid (Derived from Sugar) May contain: Iron Oxides, (Non-Nano) Titanium Dioxide

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

Q. What is a BB cream and how is it different from a foundation?

A. A BB cream, short for "Blemish Balm" or "Beauty Balm", provides light to medium coverage with added skincare benefits, often including hydration, SPF, and antioxidants. It's a hybrid between makeup and skincare, whereas a foundation primarily focuses on skin coverage.

Q. How does a BB cream benefit dry skin?

A. BB creams, especially those formulated for dry skin, contain hydrating ingredients that moisturize and nourish, preventing flakiness and dry patches.

Q. Is a luminous or dewy finish suitable for all skin types?

A. While a dewy finish provides a radiant glow ideal for normal to dry skin types, those with oily skin may prefer a matte finish to reduce the appearance of shine.

Q. How do light-reflective mineral pigments enhance skin appearance?

A. Light-reflective mineral pigments scatter light, reducing the appearance of imperfections and giving skin a soft, glowing effect.

Q. What benefits do aloe, shea, and vitamin E offer in the BB Cream?

A. Aloe soothes and hydrates, shea moisturizes and provides a barrier against environmental stressors, while vitamin E offers antioxidant protection and skin nourishment.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.3 Based on 1,753 Reviews
5 ★
61% 
1078
4 ★
21% 
365
3 ★
10% 
181
2 ★
4% 
72
1 ★
3% 
57
Customer Photos
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AH
08/26/2024
Anita H.
United States United States

Great Coverage

Dewey full coverage. I like that it has sun protection without sunscreen chemicals, even though it doesn’t say SPF on the bottle.

SH
08/15/2024
Sitka H.
United States United States

The 100% Pure BB Cream is AMAZING, but their company is really falling apart

Like someone else mentioned in another review - I have contacted Customer Support many times over the last year and a half, asking for details when the 100% Pure BB Cream in shade 10 would be re-stocked. I have waited A VERY LONG TIME. Their company seems to be falling apart. I have received multiple responses that they're just having a hard time getting new product re-stocked, but always reassured that it will come back eventually.... Why the long wait time? What is going on? This company has lost me as a loyal customer. This product *was* my Holy Grail face product FOR YEARS. I have moved on. Such a bummer.

DK
08/11/2024
Danish k.
Pakistan Pakistan

BB Cream

BB Cream is a versatile beauty essential that combines skincare and makeup in one. It offers light coverage to even out skin tone while providing hydration, sun protection, and anti-aging benefits. Lightweight and blendable, it feels comfortable on the skin, making it perfect for daily wear. Ideal for a natural, no-makeup look, it’s a must-have for a quick beauty routine! for more detailed review and order: https://beautyeliteproducts.com/

AL
07/30/2024
Alicia L.
United States United States

I mix mine

I like to mix my BB cream with the fruit pigmented moisturizer .The BB cream on its own is a little too sticky for me but I love the combo that I make

I
07/24/2024
Ida
United States United States

Out of stock

I’ve been using this bb cream for years and I’ve been waiting over a year for it to restock! I contacted customer service and asked when it will restock and was given a very vague answer. At this point I don’t know if they will ever restock or if it’s discontinued. This is very frustrating as I love this bb cream and I can’t find anything to replace it. Come on 100% pure, you need to restock or let us know if it’s discontinued! I know I’m not the only one who has been waiting for this to restock. It’s very poor business practice to have a popular item like this be out of stock for so long!