Name: Brightening Serum
Brand: 100% PURE
Price: 52.0 USD
Availability: InStock
Rating: 4.49 (304 reviews)

$52 $52.00

304

Brightens + Evens Skin Tone. Enlivens dull-looking skin for a more radiant, balanced complexion. Features natural lighteners like sake, and fruit acids — not harsh bleaches.

Natural
Vegan
Cruelty Free
Gluten Free

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Description
- For All Skin Types
- Made in USA
WHAT IT IS: Brightens + Evens Skin Tone Vegan and natural skin brightening serum enlivens dull looking skin for a more radiant, balanced complexion. Rather than using harsh chemical skin lighteners, this formula gets its brightening effect from natural, gentle ingredients. We use plant-based lighteners like kojic acid, sake, fruit acids, licorice, vitamin C, and lemon juice.

SIZE: 1 fl oz/ 30ml

HOW TO USE: Apply a dime sized amount onto slightly damp skin, gently pressing onto face and deck. Allow to absorb for 90 seconds before moisturizing. Recommended for PM use.
Ingredients

KEY INGREDIENTS

Vitamin C

Vitamin C brightens, boosts collagen and elastin production.

Licorice

Licorice soothes and brightens skin.

Cranberry

Cranberry combats signs of aging with vitamin C.

Kojic Acid

Kojic Acid naturally brightens skin.

Lemon Juice

Lemon Juice naturally brightens skin.

COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Aloe Vera) Leaf Juice*, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, Rosa Damascena Distillate (Rose Hydrosol)***, Rice Ferment Filtrate (Sake), Sodium Ascorbate (Vitamin C), Aqua (Water), Punica Granatum (Pomegranate) Seed Oil*, Citrus Limon (Lemon) Fruit Extract, Citrus Aurantium Dulcis (Blood Orange) Peel Oil, Citrus Medica Limonum (Lemon) Peel Oil, Citrus Aurantium Bergamia (Bergamont) Fruit Oil, Lycium Barbarum (Goji) Fruit Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Pisum Sativum (Pea) Extract, Xanthan Gum, Kojic Acid, Sodium Bicarbonate (Baking Soda), Lauryl Glucoside, Myristyl Glucoside, Polyglyceryl-6 Laurate, Dehydroacetic Acid, Benzyl Alcohol, Citral**, Citronellol**, Geraniol**, Limonene**, Linalool** *Organic Ingredient **Component of Natural Essential Oil ***Wild Harvested

Natural ingredients may vary in color and consistency

Ingredient Glossary
Media

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Frequently Asked Questions

Q. What causes skin to appear dull or uneven?

A. Factors like sun exposure, aging, pollution, and even stress can lead to dullness, hyperpigmentation, and uneven skin tone. Regularly using products that counteract these effects can help restore radiance.

Q. How do plant-based skin lighteners work?

A. Plant-based skin lighteners such as kojic acid, sake, and licorice inhibit melanin production, which is responsible for dark spots and hyperpigmentation, thus promoting a brighter and more even complexion.

Q. Is this serum suitable for daily use?

A. Absolutely. Its vegan and natural formula is gentle enough for daily application to maintain and enhance skin brightness.

Q. Can I use this serum with other skincare products?

A. Yes, you can layer it with other products. It's best to apply serums after cleansing and toning but before heavier creams or oils.

Q. Does it contain any bleaching agents?

A. No, this serum achieves its brightening effect from natural, gentle ingredients without the use of harsh chemicals or bleaching agents.

Q. How does the Brightening Serum differ from typical skin lightening products?

A. Instead of using harsh chemicals, this serum uses natural plant-based ingredients to brighten and even out skin tone, making it a gentler and more holistic approach to skin brightening.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.