Fruit Pigmented® 2nd Skin Concealer

$30 $30.00
739 reviews
Creamy, lightweight concealer colored from fruit and made with hydrating olive squalane. Blendable and buildable for medium-full coverage with a satin finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Shade 1

37

Shade 2

1119

Shade 3

1188

Shade 4

527

Shade 5

804

Shade 6

1063

Shade 7

1216

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    • arrow-icon For All Skin Types
    • arrow-icon Made in USA
    • arrow-icon Medium to Full Coverage
    • arrow-icon Satin Finish
    WHAT IT IS: Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. 

    Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. 

    Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. 

    Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. 

    Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. 

    Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. 

    Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. 

    Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage. 

    Coverage

    Product Coverage: Medium to Full

    Finish

    Product Finish: Satin
    SIZE: 0.17 fl oz / 5 ml
    SIZE: 0.17 fl oz / 5 ml
    SIZE: 0.17 fl oz / 5 ml
    SIZE: 0.17 fl oz / 5 ml
    SIZE: 0.17 fl oz / 5 ml
    SIZE: 0.17 fl oz / 5 ml
    SIZE: 0.17 fl oz / 5 ml
    HOW TO USE: Use the applicator to sweep concealer directly onto skin, or back of hand. Buff with brush or pat gently into skin with ring finger.
Q. How do I choose the right shade for my skin tone?

A. Select a shade that matches your foundation or is one shade lighter if you want to brighten and highlight.

Q. What makes a concealer buildable?

A. Buildable concealers have a formula that allows for light application initially but can be layered for more coverage without appearing cakey or heavy.

Q. How does a satin finish look on the skin?

A. A satin finish offers a subtle sheen, giving skin a natural-looking radiance without excessive shine or matte flatness.

Q. Can I use this concealer for contouring and highlighting?

A. Absolutely! Choose shades darker than your skin tone for contouring and shades lighter for highlighting.

Q. Why are fruit pigments beneficial in makeup products?

A. Fruit pigments are natural, full of antioxidants, and offer vibrant color without synthetic dyes, which can be harmful or irritating to the skin.

Q. What does the term "2nd Skin" imply in the concealer?

A. The "2nd Skin" term implies that this concealer provides a finish so seamless and natural that it feels and looks like your very own skin.

BACKED BY NUMBERS
100%
  • The concealer had a naural finish.
  • The concealer was easy to blend and felt lightweight on my skin.
97%
  • The concealer did not accentuate my fine lines and wrinkles.
94%
  • The concealer lasted 6-8 hours.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.4 Based on 739 Reviews
5 ★
68% 
500
4 ★
19% 
137
3 ★
7% 
51
2 ★
4% 
33
1 ★
2% 
18
Customer Photos
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S
10/01/2024
SL
United States United States

2 stars bc it’s NEVER in stock

I took a break from this brand for some time due to stock issues among other issues with my skin. I’ve come back and started using it again, happily. HOWEVER, why can’t this brand produce enough product to have it in stock?? This has been an issue for years and it’s ridiculous. Two, the fact we can’t buy this makeup anywhere and have to solely rely on online purchases.. when it’s constantly out of stock… 100% pure is great bc it’s a healthier choice. But some of us, myself included, have no choice but to wear this brand bc other brands cause a reaction. When this is the only brand I can wear I find it so incredibly irritating that I can never get the product. This brand has been around long enough to have figured out how to keep their sh** in stock.

BW
09/23/2024
Bethany W.
United States United States

Good

I've only used it so far about 3 times so I need more trials. I like that it is less offensive to my skin. I noticed my skin doesn't hurt when I put it on, like it did with all my other makeup. As far as I can tell, it doesn't seem to cause breakouts like all my other makeup with titanium dioxide. I will need to test it longer. But so far, this is a relief to me because I've had breakouts since I was 12 & I'm now 53. My skin is clearing up. I would be shocked if I found out that all these years my skin problems were caused by titanium dioxide in pretty much every single brand in the U.S. It covers pretty well too, but it might be nice if it covered a little better. Unless that caused it to cause more breakouts. Still testing...

SL
08/07/2024
Suellen L.
United States United States

Conceals well!

I like this concealer. It covers the dark circles well. It's not a perfect match for color, but the one I normally use has been out of stock for over a year. This works well enough that I will keep using it.

G
07/02/2024
Grace
United States United States

Great as a Contour

I use Shade 7 as a contour on my cheeks below where I apply my blush. After applying a medium shade of foundation like Peach Bisque, I apply a stripe on each cheek of this 2nd Skin Concealer and blend downward with a kabuki brush. This dark shade of concealer works well as a contour!

G
04/24/2024
Grace
United States United States

As a contour

I use the 100% Pure Healthy Foundation in a color that matches my skin tone; then I put a few dots of this 2nd Skin Concealer in a much darker tone strategically on my cheeks, neck, etc., to blend in as a contour. I love the texture of the liquid makeup and that it uses better ingredients!