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100% PURE

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Get a FREE Multi-Vitamin PM Serum when you spend $75 USD or more!

Get 2 free samples with any $25 purchase

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New Shades
Product Grid - Bamboo Blur Powder
1158 reviews
Bamboo Blur Powder
$42

Color:

Translucent
Light
Medium
Tan
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Product Grid - Fruit Pigmented® Healthy Foundation
2095 reviews
Fruit Pigmented® Healthy Foundation
$48

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
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Product Grid - Eucalyptus Sea Therapy Bath
82 reviews
Eucalyptus Sea Therapy Bath
$34
Product Grid - Fruit Pigmented® Cocoa Butter Matte Lipstick
2873 reviews
Fruit Pigmented® Cocoa Butter Matte Lipstick
$28

Color:

Pink Canyon
Mirage
Cassia
Sahara
Mojave
Plume Pink
Winecup
Cacti
Savanna
Hyacinthus
Marrakesh
Strawberry Cactus
Prickly Pear
Cactus Bloom
Protea
Sonora
Nopal
Blood Orange
CHOOSE Color
Product Grid - Fruit Pigmented® 2nd Skin Concealer
693 reviews
Fruit Pigmented® 2nd Skin Concealer
$30

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
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Product Grid - Fruit Pigmented® 2nd Skin Foundation
1247 reviews
Fruit Pigmented® 2nd Skin Foundation
$48

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
CHOOSE Color
Product Grid - Fruit Pigmented® Blush
681 reviews
Fruit Pigmented® Blush
$40

Color:

Chiffon
Mimosa
Peppermint Candy
Peach
Cherry
Plum
Berry
Pretty Naked
Healthy
Mauvette
CHOOSE Color
Product Grid - Cocoa Pigmented Bronzer
618 reviews
Cocoa Pigmented Bronzer
$40

Color:

Cocoa Glow
Cocoa Kissed
Cocoa Gem
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Product Grid - Cruelty Free Eye Liner Brush #6
144 reviews
Cruelty Free Eye Liner Brush #6
$9
Product Grid - Fruit Pigmented® Long Last Concealer with Super Fruits
685 reviews
Fruit Pigmented® Long Last Concealer with Super Fruits
$28

Color:

Alpine Rose
Créme
White Peach
Peach Bisque
Golden Peach
Toffee
CHOOSE Color
Product Grid - Long Last Liquid Eye Liner
1309 reviews
Long Last Liquid Eye Liner
$30

Color:

Black Tea
Blackberry
Dark Chocolate
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CHOOSE Color
Product Grid - Fruit Pigmented® Gemmed Luminizer
533 reviews
Fruit Pigmented® Gemmed Luminizer
$40

Color:

Pink Gold Taffeta
Copper Gold
Moonstone Glow
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Product Grid - Fruit Pigmented® Powder Foundation
1540 reviews
Fruit Pigmented® Powder Foundation
$46

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
Product Grid - Fruit Pigmented® Full Coverage Water Foundation
1373 reviews
Fruit Pigmented® Full Coverage Water Foundation
$48

Color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
CHOOSE Color
Product Grid - Lip Caramel
830 reviews
Lip Caramel
$28

Color:

Scotch Kiss
Rum Nougat
Butterchew
Ganache
Cherry Cordial
Truffle
NOTIFY ME
CHOOSE Color
Product Grid - Fruit Pigmented® Lip Glaze
1587 reviews
Fruit Pigmented® Lip Glaze
$27

Color:

Fig
Rosehip
Coquette
Sultry
Elderberry
Rhubarb
Coraline
Vixen
Melontini
CHOOSE Color
Product Grid - Long Last Brows
690 reviews
Long Last Brows
$26

Color:

Medium Brown
Taupe
Soft Brown
Blonde
CHOOSE Color
Product Grid - Maracuja Mascara
1952 reviews
Maracuja Mascara
$28

Color:

Black Tea
Dark Chocolate
Blackberry
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Product Grid - Fruit Pigmented® Pomegranate Oil Anti-Aging Lipstick
1952 reviews
Fruit Pigmented® Pomegranate Oil Anti-Aging Lipstick
$28

Color:

Peony
Calendula
Foxglove
Bee Balm
Buttercup
Clover
Black Rose
Poppy
Narcissus
Magnolia
Primrose
Hibiscus
CHOOSE Color
Product Grid - Fruit Pigmented® Tinted Moisturizer
1477 reviews
Fruit Pigmented® Tinted Moisturizer
$48

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
Product Grid - Caffeine Mask
370 reviews
Caffeine Mask
$8
Product Grid - Super Fruit Oil Nourishing Eye Cream
333 reviews
Super Fruit Oil Nourishing Eye Cream
$46
Product Grid - Ridge Filler Base
38 reviews
Ridge Filler Base
$12
Product Grid - Fruit Pigmented® Lip Gloss
526 reviews
Fruit Pigmented® Lip Gloss
$22

Color:

Pomegranate Wine
Strawberry
Mauvely
Pink Caramel
Naked
NOTIFY ME
CHOOSE Color

Every journey begins with a single step! Start your vegan journey with our best-selling vegan beauty products, and learn more about why a vegan lifestyle is better for both animals and the planet.

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BEFORE YOU CHECKOUT

Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

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Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

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Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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Kelp & Mint Shampoo Sample Packet

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Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

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Blood Orange Shower Gel Sample Packet

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Blood Orange Shower Gel Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Hydra Drench Cream Sample Packet

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Hydra Drench Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Mattifying Primer Sample Packet

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Mattifying Primer Sample Packet

Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup.

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Luminous Primer Sample Packet

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Luminous Primer Sample Packet

This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.

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Multi Vitamin Serum Sample Packet

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Multi Vitamin Serum Sample Packet

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Burdock & Neem Shampoo Sample Packet

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Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

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