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1CBBC20A_Primary
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1CBBC30R_Primary
1CBBC30R_Swatch
1CBBC-PARENT_Primary
1CBBC10L_Primary
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BB Cream

$44
1757 reviews
Moisturizing face coverage makeup gives you a glowing, flawless, illuminated complexion. Thicker formula to better conceal texture imperfections with buildable medium to full coverage. Dewy finish with thousands of light reflective pigments for a blurred, incandescent glow.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
Color:
10 Luminous

0

20 Aglow

4

30 Radiance

1486

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    • arrow-icon For Normal, Dry Skin Types
    • arrow-icon Made in Italy
    WHAT IT IS: This cruelty-free BB cream's hydrating formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.
    Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.

    Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.

    Hydrating liquid-cream formula gives you a luminous complexion with buildable light to medium coverage and a dewy, natural finish. Thousands of light-reflective mineral pigments give skin a soft, incandescent glow.

    Shade Chart
    1cbbc10l_swatch
    10 Luminous
    Light with warm undertone
    1cbbc20a_swatch
    20 Aglow
    Medium with warm undertone
    1cbbc30r_swatch
    30 Radiance
    Tan with warm golden undertone
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: With clean fingers, apply a few drops to the face and neck. Blend and buff into skin with a kabuki brush or damp makeup sponge for best results.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Raspberry Seed Oil
    Raspberry Seed Oil
    Raspberry Seed Oil protects from UVA and UVB rays.
    Product Page Key Ingredients: Cherry
    Cherry
    Cherry protects and heals skin with antioxidants.
    Product Page Key Ingredients: Bilberry Seed Oil
    Bilberry Seed Oil
    Bilberry Seed Oil enriches with nutrients and fatty acids.
    Product Page Key Ingredients: Shea Butter
    Shea Butter
    Shea Butter deeply moisturizes and reinforces skin.
    Product Page Key Ingredients: Cornflower Water
    Cornflower Water
    Cornflower tones and soothes skin.
    KEY INGREDIENTS
    Product Page Key Ingredients: Raspberry Seed Oil
    Raspberry Seed Oil
    Raspberry Seed Oil protects from UVA and UVB rays.
    Product Page Key Ingredients: Cherry
    Cherry
    Cherry protects and heals skin with antioxidants.
    Product Page Key Ingredients: Bilberry Seed Oil
    Bilberry Seed Oil
    Bilberry Seed Oil enriches with nutrients and fatty acids.
    Product Page Key Ingredients: Shea Butter
    Shea Butter
    Shea Butter deeply moisturizes and reinforces skin.
    Product Page Key Ingredients: Cornflower Water
    Cornflower Water
    Cornflower tones and soothes skin.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract, Centaurea Cyanus (Cornflower) Flower Water, Zinc Oxide, Caprylic/Capric Triglyceride (Derived from Coconut Oil), Sorbitan Sesquioleate (Derived from Sugar), Glycerin, Stearic Acid (Derived from Coconut), Silica, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Stearate (Derived from Salt), Mica (Mineral), Sodium Phytate (Sodium Salt from Plant Seeds), Xanthan Gum (Non GMO), Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Vaccinium Myrtillus (Bilberry) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Punica Granatum (Pomegranate) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol (Derived from Rice Bran-Non GMO), Benzyl Alcohol (Plant derived), Dehydroacetic Acid, Potassium Sorbate (Salt of Sorbic Acid), Sorbic Acid (Derived from Sugar) May contain: Iron Oxides, (Non-Nano) Titanium Dioxide

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Raspberry Seed Oil
    Raspberry Seed Oil
    Raspberry Seed Oil protects from UVA and UVB rays.
    Product Page Key Ingredients: Cherry
    Cherry
    Cherry protects and heals skin with antioxidants.
    Product Page Key Ingredients: Bilberry Seed Oil
    Bilberry Seed Oil
    Bilberry Seed Oil enriches with nutrients and fatty acids.
    Product Page Key Ingredients: Shea Butter
    Shea Butter
    Shea Butter deeply moisturizes and reinforces skin.
    Product Page Key Ingredients: Cornflower Water
    Cornflower Water
    Cornflower tones and soothes skin.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract, Centaurea Cyanus (Cornflower) Flower Water, Zinc Oxide, Caprylic/Capric Triglyceride (Derived from Coconut Oil), Sorbitan Sesquioleate (Derived from Sugar), Glycerin, Stearic Acid (Derived from Coconut), Silica, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Stearate (Derived from Salt), Mica (Mineral), Sodium Phytate (Sodium Salt from Plant Seeds), Xanthan Gum (Non GMO), Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Vaccinium Myrtillus (Bilberry) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Punica Granatum (Pomegranate) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol (Derived from Rice Bran-Non GMO), Benzyl Alcohol (Plant derived), Dehydroacetic Acid, Potassium Sorbate (Salt of Sorbic Acid), Sorbic Acid (Derived from Sugar) May contain: Iron Oxides, (Non-Nano) Titanium Dioxide

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Raspberry Seed Oil
    Raspberry Seed Oil
    Raspberry Seed Oil protects from UVA and UVB rays.
    Product Page Key Ingredients: Cherry
    Cherry
    Cherry protects and heals skin with antioxidants.
    Product Page Key Ingredients: Bilberry Seed Oil
    Bilberry Seed Oil
    Bilberry Seed Oil enriches with nutrients and fatty acids.
    Product Page Key Ingredients: Shea Butter
    Shea Butter
    Shea Butter deeply moisturizes and reinforces skin.
    Product Page Key Ingredients: Cornflower Water
    Cornflower Water
    Cornflower tones and soothes skin.
    COMPLETE LIST OF INGREDIENTS: Aloe Barbadensis (Organic Aloe Juice) Leaf Extract, Centaurea Cyanus (Cornflower) Flower Water, Zinc Oxide, Caprylic/Capric Triglyceride (Derived from Coconut Oil), Sorbitan Sesquioleate (Derived from Sugar), Glycerin, Stearic Acid (Derived from Coconut), Silica, Leuconostoc/Radish Root Ferment Filtrate, Magnesium Stearate (Derived from Salt), Mica (Mineral), Sodium Phytate (Sodium Salt from Plant Seeds), Xanthan Gum (Non GMO), Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea Butter), Vaccinium Myrtillus (Bilberry) Seed Oil, Lavandula Angustifolia (Lavender) Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Prunus Avium (Sweet Cherry) Seed Oil, Prunus Cerasus (Bitter Cherry) Seed Oil, Punica Granatum (Pomegranate) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol (Derived from Rice Bran-Non GMO), Benzyl Alcohol (Plant derived), Dehydroacetic Acid, Potassium Sorbate (Salt of Sorbic Acid), Sorbic Acid (Derived from Sugar) May contain: Iron Oxides, (Non-Nano) Titanium Dioxide

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

  • FEATURED IN

    Press Release: FreeBunni

    FREEBUNNI

    Natural BB Creams That Double as Skin Care
    Press Release: The Brunette Ecoholic

    THE BRUNETTE ECOHOLIC

    SOME OF MY CURRENT SUMMER FAVES…
    Press Release: The Brunette Ecoholic Press Release: The Brunette Ecoholic

    FROM OUR BLOG

    blog A Beginners Guide to BB Cream feature image

    A Beginners Guide to BB Cream

    What is BB cream and why (and how) should you use it? Posted on October 23, 2023 Written by: 100% PURE® So you might be familiar with all the differe...

Q. What is a BB cream and how is it different from a foundation?
A. A BB cream, short for "Blemish Balm" or "Beauty Balm", provides light to medium coverage with added skincare benefits, often including hydration, SPF, and antioxidants. It's a hybrid between makeup and skincare, whereas a foundation primarily focuses on skin coverage.

Q. How does a BB cream benefit dry skin?
A. BB creams, especially those formulated for dry skin, contain hydrating ingredients that moisturize and nourish, preventing flakiness and dry patches.

Q. Is a luminous or dewy finish suitable for all skin types?
A. While a dewy finish provides a radiant glow ideal for normal to dry skin types, those with oily skin may prefer a matte finish to reduce the appearance of shine.

Q. How do light-reflective mineral pigments enhance skin appearance?
A. Light-reflective mineral pigments scatter light, reducing the appearance of imperfections and giving skin a soft, glowing effect.

Q. What benefits do aloe, shea, and vitamin E offer in the BB Cream?
A. Aloe soothes and hydrates, shea moisturizes and provides a barrier against environmental stressors, while vitamin E offers antioxidant protection and skin nourishment.

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Customer Reviews
4.3 Based on 1,757 Reviews
5 ★
62% 
1081
4 ★
21% 
365
3 ★
10% 
182
2 ★
4% 
72
1 ★
3% 
57
Customer Photos
BB Cream - Customer Photo From Anna Wroclawskii
BB Cream - Customer Photo From Sherry Wileyi
BB Cream - Customer Photo From Tara Bereshi
BB Cream - Customer Photo From Ligiai
BB Cream - Customer Photo From Sara Vanderbushi
BB Cream - Customer Photo From Annai
BB Cream - Customer Photo From Emilyi
BB Cream - Customer Photo From Tai Tiptoni
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A 100% PURE Customer
AP
10/31/2024
Alivia P.
United States

My go to daily coverage

Love the consistency, not too thick or thin, and it blends really evenly

BB Cream
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ND
10/12/2024
Nayara D.
United States United States

BB Cream

This is my favorite BB Cream

BB Cream
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BH
10/10/2024
Biniqua H.
United States United States

On the Heavy Side

I have been enjoying my products from 100% Pure so far however the BB cream comes off just a bit heavy it was hard to blend into my skin without doing a lot more rubbing than normal. The shade was also a lot lighter than pictured. If you have a medium to dark skin tone, I do not recommend.

BB Cream
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J
09/26/2024
Jennifer
United States United States

Suggestions

I'm reading lots of reviews about the frustration of not getting clear communication from this company on restocking or discontinuation. Let's help each other out and share clean products that you have tried replacing BB Cream. So far I have tried many brands and nothing compares.

BB Cream
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AH
08/26/2024
Anita H.
United States United States

Great Coverage

Dewey full coverage. I like that it has sun protection without sunscreen chemicals, even though it doesn’t say SPF on the bottle.

BB Cream
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