Fruit Pigmented® Ultra Lengthening Mascara

$28.00
5311 reviews
This dark mascara lengthens and separates lashes without clumping, smudging, or flaking. It also coats each lash with conditioners and natural pigment from black tea, berries, and cocoa.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Made in USA
Color: Blueberry
A deep, denim blue.
Blueberry

2844

Black Tea

1314

Blackberry

3322

Dark Chocolate

0

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    • arrow-icon For All Skin Types
    • arrow-icon Made in USA
    WHAT IT IS:

    Our fruit pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.

    Our fruit pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.

    Our fruit pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.

    Our fruit pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.

    Our fruit pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.

    Shade Chart
    1cmbl7g_swatch
    Blueberry
    A deep, denim blue.
    1cmbt7g_swatch
    Black Tea
    A midnight black.
    1cmbla7g_swatch
    Blackberry
    A deep, neutral purple.
    1cmdc7g_swatch
    Dark Chocolate
    A deep, cocoa brown.
    SIZE: 0.35 oz /10g
    HOW TO USE: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.
Q. What is the main feature of the Fruit Pigmented® Ultra Lengthening Mascara?

A. Our Fruit Pigmented® Ultra Lengthening Mascara specializes in lengthening and separating lashes without causing clumps, smudges, or flakes.

Q. What are the natural pigments used in this mascara?

A. The mascara utilizes stunning natural pigments derived from black tea, berries, and cocoa to provide a rich and natural color to your lashes.

Q. Is this mascara water-resistant?

A. Yes, our formula is water-resistant, ensuring your lashes remain defined even in moist conditions.

Q. Does this mascara contain any harmful chemicals?

A. No, our mascara is free from coal tar, teflon, and other toxic petrochemicals, focusing on safe and natural ingredients.

Q. What type of wand comes with this mascara?

A. This mascara is equipped with a slim hourglass wand, designed to coat each individual lash with ease.

Q. Why does the Ultra Lengthening Mascara avoid using coal tar and teflon in its formula?

A. We prioritize the health and safety of our users. Coal tar and teflon are associated with potential health concerns, so we ensure our products are free from such ingredients for a safer makeup experience.

BACKED BY NUMBERS
100%
  • The mascara was easy to apply.
94%
  • The mascara enhanced the appearance of my lashes.
91%
  • The mascara didn't flake off throughout the day.
  • The mascara lengthened the look of my lashes.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.5 Based on 5,334 Reviews
5 ★
72% 
3841
4 ★
13% 
714
3 ★
7% 
365
2 ★
4% 
202
1 ★
4% 
212
Customer Photos
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JB
01/12/2018
Jennifer B.
Atlanta, GA

The BEST Mascara

I purchased the 100% Pure fruit pigmented mascara in Black Tea for the first time I think in 2014? Since then it has been my go to and pretty much only mascara I use. Generally I don't use water proof mascara, so it's been perfect for me. My lashes look false when I wear it. I've also tried the BlackBerry (purple tint) and it was lovely, but I prefer black. HIGHLY recommend this product!! Already have sisters hooked. 10 stars!!

DW
01/12/2018
Danielle W.
Mount Laurel NJ

My most Favorite Mascara Ever!

This mascara has become my go to Mascara for everything! I refuse to buy another brand or type! The mascara number 1 smells wonderful, no funky weird chemical smells, it glides on smooth and makes my lashes really pop !- I have no issues with clumping and it certainly makes my lashes look long and beautiful. I love that the product is not tested on animals, has natural ingredients and is healthy for me! I do not think i will buy another type of mascara (unless it's from 100% pure) again.

CM
03/08/2025
C M.
Canada

Mascara

I always purchase this mascara because it is the most natural and clean mascara that I can find. Enhances the lashes and is easy to remove.

M
03/06/2025
Maria
United States

Lasts all day

Love this mascara. Notice a difference in my eyelashes. I have short eyelashes. Lasts all day without any smearing. First clean non-toxic mascara I tried. Never going back. It also pairs well with the maracuja mascara.

MS
03/05/2025
Melanie S.
United States

Favorite mascara by far!!

This is the only mascara that doesn’t bother my eyes and it smells like cocoa powder! I love the brown since it makes my lashes look natural. Love it!!