For Oily, Normal, Combination Skin Types
Made in USA
Natural ingredients may vary in color and consistency
FEATURED IN
REFINERY29.COM
I Tried To Live Like Shailene Woodley For A Week - & It Was Not Easy.
FREEBUNNI
6 Best Primers for Large Pores and a Flawless Complexion
YOURTANGO
The 20 Best Face Primers For Acne-Prone Skin
MAKEUP.COM
7 Best Face Primers That Will Seriously Change How Your Makeup Wears
WISDOM IN BEAUTY
5 Primers You Need in Your Beauty Routine
NOURISHED LIFE
Anna Kendrick's 100% Pure Red Carpet Makeup
PEOPLE.COM
We Tried It: Trying to Go Totally Green for a Week, from Zero Waste Takeout to Scrubbing my Tub with a Grapefruit
FROM OUR BLOG
3 Major Eucalyptus Benefits for Acne
How this aromatic herb can help banish active breakouts Posted on January 7, 2020 Written by: 100% PURE ® Discovered in Tasmania by European explore...
Choosing the Best Face Primer for You
Picking your perfect primer, plus 8 reasons to use a face primer in your makeup routine Updated on March 23, 2021 Written by: 100% PURE® ...
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
I love this primer so much I can’t even express it well! Goes on smooth and hold so well!!!! Definite must have!
United States United StatesThis used to be my most favorite product, but the formula has absolutely changed since it came back in stock, and it’s now very sticky, hard to spread, and has a strong unpleasant smell. Even my partner noticed the odor from several feet away. I don’t know what happened, but I’m very disappointed and won’t trust this product again.
United StatesLike others, I also waited over a year for this to be restocked only to be disappointed. The product is much thicker than before, feels sticky on my skin, and makes it shiny/greasy looking. Even the light powder I use feels so heavy on my skin when applied over this primer. The previous formula was much thinner and silkier to apply, did an amazing job at mattifying and felt light on my skin. Some days it was all I ever used becasue it worked so well. Big fan of 100% for many years and still love the products, just bummed this one turned out to be a bust for me now.
United StatesI loved this the first time I tried it; everything went on smoothly, dried easily, and it was like soft satiny skin. The best primer I’ve ever used. With this order, it was tacky on my skin and when I applied my make up, the primer peeled off my skin. It was beyond disappointing. Essentially, i had to remove all my Make up and then wash The primer off my face b/c it made my makeup uneven as I tried to apply it. Nothing on my end changed so wonder if the formula changed. I was glad something was finally back in stock on your website. You say it will take weeks to source and restock, I have not seen my eye brow powder, cheek tint, or mascara color for more than a year. :( communication has not been good with longtime customers; where are the products? And now, the products that are in stock, are not the quality they used to be. I share this honestly only because i received this prompt via email and I want you all back on track with the amazing products I have been a fan of and purchased for years for myself, gifted to family and friends and loyal to for years. xo
