Lip Caramel

$28 $28.00
841 reviews
Luscious, silky smooth liquid lipsticks with intense color from fruit and achiote seeds, in a base of lip softening pomegranate oil and cocoa butter.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Scotch Kiss

0

Rum Nougat

574

Butterchew

700

Ganache

419

Cherry Cordial

548

Red Velvet

690

Truffle

566

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    • arrow-icon For All Skin Types
    • arrow-icon Made in USA
    • arrow-icon Full Coverage
    • arrow-icon Gloss Finish
    WHAT IT IS: Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter. 

    Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter. 

    Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter. 

    Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter. 

    Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter. 

    Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter. 

    Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter. 

    Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter. 

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Gloss
    Shade Chart
    1clcsk_swatch
    Scotch Kiss
    A bright red-orange.
    1clcrn_swatch
    Rum Nougat
    A nude, dusty rose with peach undertones.
    1clcb_swatch
    Butterchew
    A pinky brown nude.
    1clcg_swatch
    Ganache
    A medium, rosy nude.
    1clccc_swatch
    Cherry Cordial
    A bright, berry red.
    1clcrv_
    Red Velvet
    A deep, classic red.
    1clct_swatch
    Truffle
    A deep, mauvey brown.
    SIZE: 0.177 fl oz / 5 ml
    SIZE: 0.177 fl oz / 5 ml
    SIZE: 0.177 fl oz / 5 ml
    SIZE: 0.177 fl oz / 5 ml
    SIZE: 0.177 fl oz / 5 ml
    SIZE: 0.177 fl oz / 5 ml
    SIZE: 0.177 fl oz / 5 ml
    HOW TO USE: Apply to clean lips. Reapply to intensify color as needed. Can be applied over other lipsticks or stains for bold, intense color creation.
  • KEY INGREDIENTS
    Product Page Key Ingredients: Sea Buckthorn
    Sea Buckthorn
    Sea Buckthorn enriches with essential nutrients and moisture.
    Product Page Key Ingredients: Cocoa
    Cocoa
    Cocoa repairs and softens skin with antioxidants.
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Blackberry
    Blackberry
    Blackberry lessens wrinkles and protects from sun damage.
    Product Page Key Ingredients: Achiote Seeds
    Achiote Seeds
    Achiote Seeds nourish and provide stunning natural color.
    KEY INGREDIENTS
    Product Page Key Ingredients: Sea Buckthorn
    Sea Buckthorn
    Sea Buckthorn enriches with essential nutrients and moisture.
    Product Page Key Ingredients: Cocoa
    Cocoa
    Cocoa repairs and softens skin with antioxidants.
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Blackberry
    Blackberry
    Blackberry lessens wrinkles and protects from sun damage.
    Product Page Key Ingredients: Achiote Seeds
    Achiote Seeds
    Achiote Seeds nourish and provide stunning natural color.
    COMPLETE LIST OF INGREDIENTS: Bixa Orelana (Achiote) Seed, Punica Granatum (Pomegranate) Seed Oil, Theobroma Cacao (Cocoa) Butter, Pigments / Extracts Of Red Prunus Cerasas (Cherry), Rubus Idaeus Fruit (Raspberry), Vitis Vinifera Fruit, (Cabernet Grapes), Punica Granatum (Pomegranate), Vaccinium Angustifolium (Blueberry), Rubus Fruticosus Fruit (Blackberry), Theobroma Cacao (Cocoa) Skin, Prunus Persica Fruit (Peach), Nigrum (Blackcurrant), Vaccinium Myrtillus (Bilberry), Apricot, Turmeric And Theobroma Cacao (Cocoa), Hippophae Rhamnoides (Sea Buckthorn) Oil, Butyrospermum Parkii (Shea Butter), Tocopherol (Vitamin E), Vegetable Glycerin, Euphorbia Cerifera (Candelilla) Wax, Rosmarinus Officinalis (Rosemary), Origanum Vulgare (Oregano), Thymus Vulgaris Flower/leaf (Thyme), Natural Flavors, Oryza Sativa (Rice) Starch

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Sea Buckthorn
    Sea Buckthorn
    Sea Buckthorn enriches with essential nutrients and moisture.
    Product Page Key Ingredients: Cocoa
    Cocoa
    Cocoa repairs and softens skin with antioxidants.
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Blackberry
    Blackberry
    Blackberry lessens wrinkles and protects from sun damage.
    Product Page Key Ingredients: Achiote Seeds
    Achiote Seeds
    Achiote Seeds nourish and provide stunning natural color.
    COMPLETE LIST OF INGREDIENTS: Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides (Sunflower Oil Derived), C10-18 Triglycerides (Olive Oil Derived), Silica (Mineral), Tribehenin (Rapeseed Oil Derived), Glyceryl Rosinate (Pine Bark Resin Derived), Euphorbia Cerifera (Candelilla) Wax, Lecithin (Sunflower Derived), Fragaria Ananassa (Strawberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Punica Granatum (Pomegranate) Fruit Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Vaccinium Myrtillus Fruit (Bilberry Fruit) Extract, Euterpe Oleracea (Acai) Fruit, Vaccinium Angustifolium (Blueberry) Fruit Extract, Spirulina Maxima (Blue Spirulina) Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract, Chlorophyllin-Copper Complex (Plant Chlorophyll), Activated Charcoal, Theobroma Cacao (Cocoa) Extract, Butyrospermum Parkii (Shea) Butter, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Tocopherol (Vitamin E), Theobroma Cacao (Cocoa) Seed Butter, Kaolin (Clay), Ascorbyl Palmitate (Vitamin C). May Contain: CI 77891, CI 77742, CI 77491, CI 15850, CI 42090, CI 77499, CI 15850, CI 45410, CI 19140

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Sea Buckthorn
    Sea Buckthorn
    Sea Buckthorn enriches with essential nutrients and moisture.
    Product Page Key Ingredients: Cocoa
    Cocoa
    Cocoa repairs and softens skin with antioxidants.
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Blackberry
    Blackberry
    Blackberry lessens wrinkles and protects from sun damage.
    Product Page Key Ingredients: Achiote Seeds
    Achiote Seeds
    Achiote Seeds nourish and provide stunning natural color.
    COMPLETE LIST OF INGREDIENTS: Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides (Sunflower Oil Derived), C10-18 Triglycerides (Olive Oil Derived), Silica (Mineral), Tribehenin (Rapeseed Oil Derived), Glyceryl Rosinate (Pine Bark Resin Derived), Euphorbia Cerifera (Candelilla) Wax, Lecithin (Sunflower Derived), Fragaria Ananassa (Strawberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Punica Granatum (Pomegranate) Fruit Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Vaccinium Myrtillus Fruit (Bilberry Fruit) Extract, Euterpe Oleracea (Acai) Fruit, Vaccinium Angustifolium (Blueberry) Fruit Extract, Spirulina Maxima (Blue Spirulina) Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract, Chlorophyllin-Copper Complex (Plant Chlorophyll), Activated Charcoal, Theobroma Cacao (Cocoa) Extract, Butyrospermum Parkii (Shea) Butter, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Tocopherol (Vitamin E), Theobroma Cacao (Cocoa) Seed Butter, Kaolin (Clay), Ascorbyl Palmitate (Vitamin C). May Contain: CI 77891, CI 77742, CI 77491, CI 15850, CI 42090, CI 77499, CI 15850, CI 45410, CI 19140

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Sea Buckthorn
    Sea Buckthorn
    Sea Buckthorn enriches with essential nutrients and moisture.
    Product Page Key Ingredients: Cocoa
    Cocoa
    Cocoa repairs and softens skin with antioxidants.
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Blackberry
    Blackberry
    Blackberry lessens wrinkles and protects from sun damage.
    Product Page Key Ingredients: Achiote Seeds
    Achiote Seeds
    Achiote Seeds nourish and provide stunning natural color.
    COMPLETE LIST OF INGREDIENTS: Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides (Sunflower Oil Derived), C10-18 Triglycerides (Olive Oil Derived), Silica (Mineral), Tribehenin (Rapeseed Oil Derived), Glyceryl Rosinate (Pine Bark Resin Derived), Euphorbia Cerifera (Candelilla) Wax, Lecithin (Sunflower Derived), Fragaria Ananassa (Strawberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Punica Granatum (Pomegranate) Fruit Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Vaccinium Myrtillus Fruit (Bilberry Fruit) Extract, Euterpe Oleracea (Acai) Fruit, Vaccinium Angustifolium (Blueberry) Fruit Extract, Spirulina Maxima (Blue Spirulina) Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract, Chlorophyllin-Copper Complex (Plant Chlorophyll), Activated Charcoal, Theobroma Cacao (Cocoa) Extract, Butyrospermum Parkii (Shea) Butter, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Tocopherol (Vitamin E), Theobroma Cacao (Cocoa) Seed Butter, Kaolin (Clay), Ascorbyl Palmitate (Vitamin C). May Contain: CI 77891, CI 77742, CI 77491, CI 15850, CI 42090, CI 77499, CI 15850, CI 45410, CI 19140

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Sea Buckthorn
    Sea Buckthorn
    Sea Buckthorn enriches with essential nutrients and moisture.
    Product Page Key Ingredients: Cocoa
    Cocoa
    Cocoa repairs and softens skin with antioxidants.
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Blackberry
    Blackberry
    Blackberry lessens wrinkles and protects from sun damage.
    Product Page Key Ingredients: Achiote Seeds
    Achiote Seeds
    Achiote Seeds nourish and provide stunning natural color.
    COMPLETE LIST OF INGREDIENTS: Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides (Sunflower Oil Derived), C10-18 Triglycerides (Olive Oil Derived), Silica (Mineral), Tribehenin (Rapeseed Oil Derived), Glyceryl Rosinate (Pine Bark Resin Derived), Euphorbia Cerifera (Candelilla) Wax, Lecithin (Sunflower Derived), Fragaria Ananassa (Strawberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Punica Granatum (Pomegranate) Fruit Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Vaccinium Myrtillus Fruit (Bilberry Fruit) Extract, Euterpe Oleracea (Acai) Fruit, Vaccinium Angustifolium (Blueberry) Fruit Extract, Spirulina Maxima (Blue Spirulina) Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract, Chlorophyllin-Copper Complex (Plant Chlorophyll), Activated Charcoal, Theobroma Cacao (Cocoa) Extract, Butyrospermum Parkii (Shea) Butter, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Tocopherol (Vitamin E), Theobroma Cacao (Cocoa) Seed Butter, Kaolin (Clay), Ascorbyl Palmitate (Vitamin C). May Contain: CI 77891, CI 77742, CI 77491, CI 15850, CI 42090, CI 77499, CI 15850, CI 45410, CI 19140

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

    KEY INGREDIENTS
    Product Page Key Ingredients: Sea Buckthorn
    Sea Buckthorn
    Sea Buckthorn enriches with essential nutrients and moisture.
    Product Page Key Ingredients: Cocoa
    Cocoa
    Cocoa repairs and softens skin with antioxidants.
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Blackberry
    Blackberry
    Blackberry lessens wrinkles and protects from sun damage.
    Product Page Key Ingredients: Achiote Seeds
    Achiote Seeds
    Achiote Seeds nourish and provide stunning natural color.
    COMPLETE LIST OF INGREDIENTS: Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides (Sunflower Oil Derived), C10-18 Triglycerides (Olive Oil Derived), Silica (Mineral), Tribehenin (Rapeseed Oil Derived), Glyceryl Rosinate (Pine Bark Resin Derived), Euphorbia Cerifera (Candelilla) Wax, Lecithin (Sunflower Derived), Fragaria Ananassa (Strawberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Punica Granatum (Pomegranate) Fruit Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Vaccinium Myrtillus Fruit (Bilberry Fruit) Extract, Euterpe Oleracea (Acai) Fruit, Vaccinium Angustifolium (Blueberry) Fruit Extract, Spirulina Maxima (Blue Spirulina) Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract, Chlorophyllin-Copper Complex (Plant Chlorophyll), Activated Charcoal, Theobroma Cacao (Cocoa) Extract, Butyrospermum Parkii (Shea) Butter, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Tocopherol (Vitamin E), Theobroma Cacao (Cocoa) Seed Butter, Kaolin (Clay), Ascorbyl Palmitate (Vitamin C). May Contain: CI 77891, CI 77742, CI 77491, CI 15850, CI 42090, CI 77499, CI 15850, CI 45410, CI 19140

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-icon

    KEY INGREDIENTS
    Product Page Key Ingredients: Sea Buckthorn
    Sea Buckthorn
    Sea Buckthorn enriches with essential nutrients and moisture.
    Product Page Key Ingredients: Cocoa
    Cocoa
    Cocoa repairs and softens skin with antioxidants.
    Product Page Key Ingredients: Turmeric Extract
    Turmeric Extract
    Turmeric Extract fights inflammation and brightens skin.
    Product Page Key Ingredients: Blackberry
    Blackberry
    Blackberry lessens wrinkles and protects from sun damage.
    Product Page Key Ingredients: Achiote Seeds
    Achiote Seeds
    Achiote Seeds nourish and provide stunning natural color.
    COMPLETE LIST OF INGREDIENTS: Ricinus Communis (Castor) Seed Oil, Oleic/Linoleic/Linolenic Polyglycerides (Sunflower Oil Derived), C10-18 Triglycerides (Olive Oil Derived), Silica (Mineral), Tribehenin (Rapeseed Oil Derived), Glyceryl Rosinate (Pine Bark Resin Derived), Euphorbia Cerifera (Candelilla) Wax, Lecithin (Sunflower Derived), Fragaria Ananassa (Strawberry) Fruit Extract, Beta Vulgaris (Beet) Root Extract, Punica Granatum (Pomegranate) Fruit Extract, Hylocereus Undatus Fruit (Dragonfruit) Extract, Vaccinium Myrtillus Fruit (Bilberry Fruit) Extract, Euterpe Oleracea (Acai) Fruit, Vaccinium Angustifolium (Blueberry) Fruit Extract, Spirulina Maxima (Blue Spirulina) Extract, Curcuma Longa (Turmeric) Root Extract, Daucus Carota Sativa (Carrot) Root Extract, Camellia Sinensis Leaf (Matcha Green Tea) Extract, Chlorophyllin-Copper Complex (Plant Chlorophyll), Activated Charcoal, Theobroma Cacao (Cocoa) Extract, Butyrospermum Parkii (Shea) Butter, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil, Tocopherol (Vitamin E), Theobroma Cacao (Cocoa) Seed Butter, Kaolin (Clay), Ascorbyl Palmitate (Vitamin C). May Contain: CI 77891, CI 77742, CI 77491, CI 15850, CI 42090, CI 77499, CI 15850, CI 45410, CI 19140

    Natural ingredients may vary in color and consistency

    Ingredient Glossaryarrow-right

  • FEATURED IN

    FROM OUR BLOG

Q. What is Lip Caramel, and what makes it unique?

A. Lip Caramel is a highly-pigmented, long-wearing, and nourishing lip color product that comes in a range of stunning shades. What makes it unique is that it's formulated with organic ingredients, including shea butter, jojoba oil, and avocado oil, to keep your lips hydrated and healthy-looking all day long.

Q. How do I apply Lip Caramel?

A. To apply Lip Caramel, start by exfoliating your lips to remove any dead skin cells. Next, apply a lip balm or primer to create a smooth base. Then, use the applicator wand to apply Lip Caramel to your lips, starting at the center and working your way outwards. For a more precise application, use a lip brush to line your lips before filling them in with Lip Caramel.

Q. Is Lip Caramel cruelty-free and vegan?

A. Yes, Lip Caramel is both cruelty-free and vegan. It's not tested on animals, and it doesn't contain any animal-derived ingredients. We believe in creating high-quality beauty products that are good for you and the planet, and that includes being kind to animals.

Q. How long does Lip Caramel last?

A. Lip Caramel is a long-wearing lip color that can last for up to 8 hours, depending on factors like how much you eat and drink throughout the day. It's formulated to be transfer-resistant and smudge-proof, so you don't have to worry about it fading or rubbing off easily. Plus, its nourishing ingredients help keep your lips hydrated, so you don't have to reapply as often as you would with other lip products.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.3 Based on 841 Reviews
5 ★
60% 
508
4 ★
21% 
173
3 ★
9% 
79
2 ★
5% 
40
1 ★
5% 
41
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NK
03/04/2022
Nardeep K.
United States United States

nice product but my applicator broke the first time i took it out of the bottle :(

03/08/2022

100% PURE

Hi Nardeep! Thank you so much for your review— we truly appreciate it! Sorry to hear that the product did not work out for you! We’re glad to see you were able to process your return! We hope that you’ll find something else you will love from 100% PURE!

MH
12/23/2024
Monica H.
United States

Love it!

This lipgloss is so good! It's not sticky, it has a lot of color and lasts, it even stains your lips so the color stays, and it doesn't have any of the ingredients that have caused allergic reactions for me with other natural brands. I wish there were more colors to get!

OA
12/17/2024
Oana A.
United States United States

Great

Not sticky, it lasts and doesn’t dry out lips. Color is beautiful too!

K
12/07/2024
Kim
United States United States

Bit off more than I could chew with Butterchew...

I have have fair to light/medium skin tone and the Butterchew looks horrible on me. The photo online look like a taupe brown hue, almost tan. In person it's very orange/peach. I looked like an old lady. I'll have to wear it as a gloss over a darker lipstick in order to not have it go to waste. I must say that customer service is FANTASTIC. When I told them that the color didn't work for me, they were glad to replace it for free. To add, I also ordered Truffle with is more of a merlot wine/burgundy and it looked a lot better on me. I love this company though and their clean ingredients!! 1 Star Butterchew 5 Stars Truffle

J
11/21/2024
JC
United States United States

Think of it as an opaque lip oil

I've had an on-off love/hate relationship with these lip caramels for 3 years now, and I think I finally understand it. It's described as a liquid lipstick, but it doesn't dry and certainly isn't transfer-proof! I read a review where someone calls it a lip gloss, but lip glosses usually aren't this slippery or opaque. Now that lip oils are having a moment in the beauty industry, typically known for their wet, but clear finishes, I think I know where these lip caramels fit in now. Do you like the feel and moisturization of lip oils but Wish they were more pigmented? That's where these lip caramels shine. They're the pigmented lip oils that we don't really see in the beauty industry. Really impressive, when I think about it, 100% Pure was really ahead of their time with this product. We as consumers just didn't know how it would fit into the industry yet.