Mattifying Primer

$45 $45.00
1130 reviews
Silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Fills fine lines while minimizing shine.
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Q. What is a Mattifying Primer?

A. A Mattifying Primer is a makeup base that preps the skin for cosmetic application, ensuring longer-lasting makeup and reducing shine.

Q. Why choose a silicone-free primer?

A. Silicone-free primers offer a more natural finish, allowing the skin to breathe and are often considered cleaner and healthier for the skin, especially for those with sensitive or acne-prone types.

Q. Can a Mattifying Primer benefit oily or acne-prone skin?

A. Yes, a Mattifying Primer, especially one with purifying ingredients like eucalyptus, is excellent for oily and acne-prone skin as it helps control excess oil and reduces the appearance of pores.

Q. How do natural ingredients enhance a primer's efficacy?

A. Natural ingredients like seaweed for collagen-boosting, aloe for hydration, and eucalyptus for purification provide skin health benefits while ensuring a smoother makeup application.

Q. Is this primer suitable for both face and eyes?

A. Yes, this Mattifying Primer is designed for both face and eyes, softening and smoothing the skin before you apply makeup.

Q. How does the seaweed collagen in the Mattifying Primer contribute to flawless makeup?

A. Seaweed collagen plumps the skin, reducing the appearance of fine lines and wrinkles, creating a smoother surface for makeup application.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.6 Based on 1,130 Reviews
5 ★
77% 
874
4 ★
14% 
153
3 ★
5% 
57
2 ★
2% 
18
1 ★
2% 
28
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AM
10/23/2024
Andrea M.
United States United States

Excellent product.

Very smooth primer allowing for great results before liquid or foundation or powder.

KL
10/22/2024
Kara L.
United States United States

Great under any foundation

I love this primer the feel of it and that it works great under any make up I have!

E
10/04/2024
Erika
United States United States

Also, disappointed

I came into the website to see if others had the same experience with the matte primer, and I agree that the formula has changed. Like others, this was my forever primer. I found a product I was going to use the rest of my life. It went off of the market for about a year , and I was ecstatic when it returned. I bought several tubes right away. When I used it, there was a greasy feel to it. Then a few days later I broke out. I am in my fifties and still have very oily skin. There is no way I can use this product. It also does not do its job for those with oily skin. Please bring back the original formula. If you continue to keep this one, please remove “matte” from its name. I LOVE your products so much. I am terribly sad with the changes made in this one. It is so hard to find good products for people with oily skin. Most companies drop them after a short time. The original formula was a winner.

ZC
09/26/2024
Zenaida C.
United States United States

Prime primer

Satisfied. Makes makeup look smoother & last longer.

K
09/25/2024
Katherine
United States United States

The old version was much better

I am very disappointed in the new version of this primer. The package does not indicate that they changed the formulation but I have the old bottle and I can see that the ingredients are different. This version is sticky whereas the old version was very smooth and silky. I hope you bring back the original formula.

09/25/2024

100% PURE

Hello, Thanks for the reviews! I’m sorry the Mattifying Primer didn’t meet your expectations. We've changed manufacturers, so you may notice slight differences in consistency, texture, or scent, but the product's efficacy remains the same. I'll pass your feedback on to our Product Development team. If you need additional assistance, feel free to reach out to us at [email protected].