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100% PURE

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100% PURE™ Natural Hair Repair Products

There are so many hair repair products available today that entire store aisles are dedicated to them. With seemingly so much variety to choose from, you wonder why none of them ever work.

So what makes 100% PURE™ different? Well for starters, we don’t fill our natural hair treatments with chemicals, toxins, sulfates and silicones that eventually dry out your hair. Instead, we look to the earth to find the naturally derived essential vitamins and nutrients to use in our hair repair products. In turn, we’ve developed natural hair products to help restore balance to your hair for healthier, stronger locks you’ll love to show off, the way nature intended.

Natural Shampoos & Conditioners

100% PURE™ natural hair repair products like natural shampoo and natural hair conditioner are packed with the essential vitamins, nutrients and superfruit antioxidants capable of replenishing hydration and restoring natural softness and shine back to your hair. If your hair is waving the white flag after years of drying, damaging hair products and routines, consider our Glossy Locks Repair Shampoo. By gently massaging this deeply cleansing foaming shampoo into your natural or color treated hair, nourishing honey, biotin, acai and royal jelly go to work delivering hydration to your thirsty, distressed locks. Rinse with lukewarm water and follow up with Glossy Locks Repair Conditioner hair repair product to lock in moisture and a healthy balance of natural oils.

Looking for great smelling hair repair products to deliver deep moisture back into your hair? Then you’ll love the deeply moisturizing benefits of our Honey & Virgin Coconut Shampoo. Panthenol works to lock in moisture-rich coconut while honey, rose hydrosol and vitamin E help protect hair from free radical damage, improving scalp health and restoring softness and shine. Seal the deal on great hair by following up with Honey & Virgin Coconut Conditioner, a deeply moisturizing conditioner formulated with provitamin B5 for enhanced softness and shine.


Restoring essential nutrients and hydration to your dry, thirsty hair is easy thanks to the extraordinary hydrating and moisturizing ingredients found in our Moisture Drench Shampoo. By simply lathering your scalp with this ultra-moisturizing shampoo, aloe vera, cucumber and rose hydrosol go to work restoring hydration to your dry, itchy scalp and locks. Meanwhile, seaweed collagen and powerful coconut oil lock in this long awaited hydration, giving you the clean hair repair products that leave your scalp feeling like new and your hair looking healthy. Finish up the Moisture Drench Conditioner for added assurance that your newfound hair will remain strong, healthy and shiny no matter what the day throws its way.

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Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

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Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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Kelp & Mint Shampoo Sample Packet

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Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

Blood Orange Shower Gel Sample Packet

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Blood Orange Shower Gel Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Charcoal Clay Cleanser Sample Packet

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Hydra Drench Cream Sample Packet

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Hydra Drench Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Mattifying Primer Sample Packet

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Mattifying Primer Sample Packet

Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup.