Fruit Pigmented® Full Coverage Water Foundation

$48 $48.00
1683 reviews
Fruit pigmented® foundation plumps and hydrates skin with soothing aloe and toning green tea. Flawless high-coverage foundation with a satin, lightly dewy finish.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Neutral 1.0

0

Cool 1.0

38

Warm 1.0

0

Warm 2.0

0

Neutral 2.0

0

Warm 3.0

0

Warm 4.0

0

Cool 2.0

0

Warm 5.0

91

Olive 3.0

0

Cool 3.0

302

Neutral 3.0

32

Warm 6.0

370

Olive 4.0

48

Neutral 4.0

92

Warm 7.0

47

Cool 4.0

771

Warm 8.0

233

Neutral 5.0

784

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    • arrow-icon For Normal, Dry Skin Types
    • arrow-icon Made in USA
    • arrow-icon Full Coverage
    • arrow-icon Dewy Finish
    WHAT IT IS: Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich plant and fruit pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Hydrating, skin-refreshing foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich fruit and plant pigments for gorgeous full coverage.

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Dewy
    Shade Chart
    1cfpwfn1-0_swatch
    Neutral 1.0
    Fair with neutral undertone
    1cfpwfc1-0_swatch
    Cool 1.0
    Fair with cool undertone
    1cfpwfw1-0_swatch
    Warm 1.0
    Fair with warm undertone
    1cfpwfw2-0_swatch
    Warm 2.0
    Fair with warm undertone
    1cfpwfn2-0_swatch
    Neutral 2.0
    Light with neutral undertone
    1cfpwfw3-0_swatch
    Warm 3.0
    Light with warm undertone
    1cfpwfw4-0_swatch
    Warm 4.0
    Light with warm undertone
    1cfpwfc2-0_swatch
    Cool 2.0
    Light with cool undertone
    1cfpwfw5-0_swatch
    Warm 5.0
    Medium with warm undertone
    1cfpwfo3-0_swatch
    Olive 3.0
    Medium with olive undertone
    1cfpwfc3-0_swatch
    Cool 3.0
    Medium with cool undertone
    1cfpwfn3-0_swatch
    Neutral 3.0
    Medium with neutral undertone
    1cfpwfw6-0_swatch
    Warm 6.0
    Tan with warm undertone
    1cfpwfo4-0_swatch
    Olive 4.0
    Tan with olive undertone
    1cfpwfn4-0_swatch
    Neutral 4.0
    Tan with neutral undertone
    1cfpwfw7-0_swatch
    Warm 7.0
    Dark with warm undertone
    1cfpwfc4-0_swatch
    Cool 4.0
    Dark with cool undertone
    1cfpwfw8-0_swatch
    Warm 8.0
    Deep with warm undertone
    1cfpwfn5-0_swatch
    Neutral 5.0
    Deep with neutral undertone
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: Dot this high-coverage foundation onto forehead, cheeks, nose, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender. Finish by buffing with a clean Cruelty Free Stippling Brush around nose, eyes, and chin for an airbrushed finish.
Q. What does "full coverage" mean in a foundation?

A. Full coverage foundation is designed to conceal imperfections, redness, and discolorations, providing an even skin tone and a flawless look.

Q. How do superfruit oils benefit the skin?

A. Superfruit oils, such as pomegranate and açai, nourish the skin, promote hydration, and offer antioxidant protection against environmental stressors.

Q. Why choose a water-based foundation?

A. Water-based foundations feel lightweight, are hydrating, and offer a natural finish, making them ideal for normal to dry skin types.

Q. How does a dewy finish benefit dry skin?

A. A dewy finish imparts a radiant glow, making dry skin appear more hydrated, luminous, and healthy.

Q. Why are antioxidants like green tea important in makeup products?

A. Antioxidants, like green tea, protect skin from free radicals and environmental damage, promoting skin health and longevity.

Q. How do red wine resveratrol and alpha lipoic acid enhance the anti-aging benefits of this Foundation?

A. Red wine resveratrol and alpha lipoic acid are potent antioxidants that combat signs of aging, boost skin's defense mechanisms, and promote a youthful, radiant complexion.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.5 Based on 1,692 Reviews
5 ★
71% 
1207
4 ★
15% 
256
3 ★
7% 
112
2 ★
4% 
61
1 ★
3% 
56
Customer Photos
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MC
03/26/2025
Margaret C.
United States

Full coverage water foundation

Excellent. I also used the palette to finish its application.

MF
03/06/2025
Megan F.
United States

Awesome!

Was a bit concerned at first because the foundation was bright pink on my wrist. You have to shake it up really well, a little goes a loooong way. It’s so light on your skin, it settles well. I’ll definitely be purchasing again

S
03/04/2025
Sara SVG verified by SHOP
United States

Finally! The closest shade to my skintone and moisturizing to my now dry skin due to menopause. I love this foundation. It doesn't feel heavy at all.

M
02/28/2025
m
Belgium

lov ittt

Love this foundation.

K
02/14/2025
Kate
United States

A little goes a long way!

I received my products today and this as a bare necessity is great and pure as the company claims. It feels very good wearing makeup that does not clog the pores and is not filled with fake bs whatsoever. I am obsessed with 100% pure. Thank you for such amazing quality products!