For Normal Skin Types
Made in USA
Medium to Full Coverage
Satin Finish
Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.
Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.
Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.
Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.
Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.
Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.
Coverage
Finish
Natural ingredients may vary in color and consistency
Natural ingredients may vary in color and consistency
Natural ingredients may vary in color and consistency
Natural ingredients may vary in color and consistency
Natural ingredients may vary in color and consistency
Natural ingredients may vary in color and consistency
Natural ingredients may vary in color and consistency
FROM OUR BLOG
4 Benefits of a Serum Foundation
For featherlight feel and impeccable coverage Posted on August 6, 2021 Written by: 100% PURE ® Wh...
How to Choose a Natural Foundation
Whether you want a sheer, barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage, we’ve got what you need. Our fruit pigme...
By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
United States United StatesI like these products because they are natural and free of chemicals. Although price is too high.
United StatesExcellent! I love this foundation. My skin looks so radiant, natural and healthy. It truly blends and wears as a 2nd skin. I am often complimented on my skin. **Note what skin type you have, weather and/or for what activity you're wearing any foundation.** AND makeup in general takes 30min-1hr to blend in with your natural skin oils for final look. This makeup line has several foundation offerings. Some work better for diff skin types, and some don't work for some skin types (or activity while wearing). This foundation works best for normal skin types. I wore this daily for years as a very busy bartender (it was a non-stop workout) and it stayed on, my skin looked natural and beautiful. When I know I'll be dancing, working hard, it's summer time and/or needing it on for 10+ hours - I always prep by following up the foundation with a Blur, colorless powder. We all naturally produce some level of oil after several hours, finishing with or touching up with blur powder is a given. For a cold day/season, you may not need blur powder. Factors matter and everyone is different. Pay attention to your skin and adjust accordingly. This foundation is beautiful, light, and wears seamlessly. It evens out my skin tone. I only have few, light blemishes if at all so I cannot comment on full coverage for heavier blemishes. The price is excellent for what it is. Why pay this or more for chemical-based brands that don't add any anti-aging nutrients nor natural ingredients good for your skin?
United StatesI just love the feel of this foundation. Super light weight and just glided on so smooth, doesn’t settle into my fine lines like drugstore makeup, and honestly makes my late 30s skin look more like my early 20s skin. Nothing else has compared…this stuff is Worth the price!!!
