Fruit Pigmented® Tinted Moisturizer

$35
1607 reviews
Ultra hydrating and all natural tinted moisturizer made with aloe and cucumber juice, pigmented by fruit.
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color:
Alpine Rose

1382

Créme

2

White Peach

1853

Sand

0

Golden Peach

857

Peach Bisque

0

Toffee

208

Mousse

284

Cocoa

210

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    • arrow-icon For Normal, Dry, Combination Skin Types
    • arrow-icon Made in USA
    • arrow-icon Light to Medium Coverage
    • arrow-icon Dewy Finish
    WHAT IT IS: Vegan and ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Clean and cruelty-free tinted moisturizer colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Vegan and ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

    Coverage

    Product Coverage: Light to Medium

    Finish

    Product Finish: Dewy
    Shade Chart
    1ctmar_
    Alpine Rose
    Fair with cool undertone
    1ctmc_
    Créme
    Fair with warm undertone
    1ctmwp_
    White Peach
    Light with warm undertone
    1ctms_
    Sand
    Light medium with neutral undertone
    1ctmgp_
    Golden Peach
    Medium tan with warm undertone
    1ctmpb_
    Peach Bisque
    Medium with olive undertone
    1ctmt_
    Toffee
    Tan with neutral undertone
    1ctmms_swatch
    Mousse
    Tan dark with warm undertone
    1ctmco_
    Cocoa
    Deep with neutral undertone
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: Dot onto forehead, cheeks, nose, and chin. Blend outwards with a Cruelty Free Kabuki Brush, or use a clean and slightly damp Non-Latex Makeup Blender for an ultra dewy finish. For areas that require medium coverage, apply a second layer.
Q. Which tint is best for dark skin?

A. For dark skin, it's important to find a tint that matches your skin tone as closely as possible. The best way to find the right shade is to test the product on your skin, preferably on your jawline, as this area is usually closest to your true skin color. It's also worth considering the undertones of your skin, as people with dark skin can have cool, warm, or neutral undertones.

Q. Which tint is best for face?

A. The best tint for your face will depend on your individual skin tone and undertone. Generally, it is recommended to choose a tint that matches your skin tone as closely as possible for the most natural-looking result. It is also important to choose a tint with a formula that is appropriate for your skin type, whether it be oily, dry, or combination. You can also consult with a makeup artist or esthetician for a personalized recommendation.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.5 Based on 1,615 Reviews
5 ★
71% 
1143
4 ★
15% 
237
3 ★
7% 
113
2 ★
4% 
63
1 ★
3% 
59
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S
03/24/2025
Sophia
United States

Love it

I don’t like wearing foundation so this provides the perfect amount of coverage.

LB
03/22/2025
Lindsey B.
United States

Bummer

I ordered this a few weeks ago and was surprised at what I received in the mail. Apparently they recently repackaged, and significantly reduced the amount of product you get. The old packaging contained 1.7 oz. Now you only get 1 oz.! When I placed my order, the description showed the previous packaging pictured with the previous amount of product. I will be returning. Had I known they would be reducing the amount of product so significantly, I would not have not purchased.

K
03/22/2025
Krisztina
Hungary

Formula changed

I’ve been using this tinted moisturizer for 14-15years not sure- back than it had spf and I was only able to purchase it from rainbow in SF. Since than I’ve moved multiple times, now living in the EU, but always stayed loyal because I loved this product! Even when the spf was taken out the formula, it was still light, great for my skin with amazing coverage. Last month I’ve ordered my usual product, and was disappointed to receive a different tinted moisturizer that is now not 50ml but 30 and in a plastic tube. Customer service took care of me , as I contacted them in regards to the package size, but when I tried the product I was even more disappointed. The cream now has a new formula, it is a totally different texture, very hard to spread and left my face shiny- that never happened before. I really really hope the old formula with the old packaging will be back . If so, be sure to make a visible stamp on it’s page saying “old formula” - until than, I will not be purchasing this or any another product unfortunately.

JM
03/17/2025
Joyce M.
United States

Love the produce, not the new container

I agree with a previous review that this tinted moisturizer was out of stock for a long time. In addition, I am very disappointed to see the new packaging and reduced size from 1.7 to 1 fluid ounce.

A
03/16/2025
Alena
United States

Customers beware

The packaging has changed from the traditional airless pump bottle to the plastic squeeze tube that the Luminous Primer now comes in, and you get less of it (pump bottle had 1.7 oz, this new tube will only have 1 oz.). Also, the formula has changed big time. I was just reading through the ingredients list, and it's gotten twice as long, and looks nothing like the old one. So disappointed to see several additions that mimic mainstream cosmetics. I just spoke with a customer service rep a few days ago asking about when my specific shade might come back in, and she assured me that the formula wouldn't change. Maybe you'll get one of the old stock if you place an order soon, but I wouldn't risk it. :( P.s. If someone else has a different experience, please leave a review, but I just wanted to make others aware of the changes that are imminent... It's all in the fine print.