Fruit Pigmented® Healthy Foundation

$48.00
2501 reviews
Full coverage fruit pigmented® liquid foundation with soothing aloe, antioxidant-rich superfruit oils, oil-absorbing rice powder, and a flawless matte finish. *Fresh new look! This product now comes in updated packaging. Rather than making you wait, we’ve restocked early—images will be updated soon!
  • Fruit Pigmented® icon - Product Page Fruit Pigmented®
  • Natural icon - Product Page Natural
  • Vegan icon - Product Page Vegan
  • Cruelty free icon - Product Page Cruelty Free
  • Gluten free icon - Product Page Gluten Free
  • Gluten free icon - Product Page Made in USA
Color: Alpine Rose
Alpine Rose

1334

Créme

992

White Peach

1316

Sand

1802

Peach Bisque

870

Golden Peach

0

Toffee

443

Mousse

0

Cocoa

0

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    • arrow-icon For Normal, Oily, Combination Skin Types
    • arrow-icon Made in USA
    • arrow-icon Full Coverage
    • arrow-icon Matte Finish
    WHAT IT IS: Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation for skin is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. *Fresh new look! This product now comes in updated packaging. Rather than making you wait, we’ve restocked early—images will be updated soon!

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Complexion-perfecting, full coverage and matte foundation enriched with antioxidant-packed superfruits, vitamins, and other skin-nourishing nutrients. Creamy liquid formula sets with a pristine matte finish for soft, velvety smooth skin. Gorgeous fruit pigments and rice powder deliver 100% opacity. Fruit Pigmented® Healthy Foundation is ideal for absolute full coverage of dark circles or hyperpigmentation, controlled shine, and balanced excess oil. 

    Coverage

    Product Coverage: Full

    Finish

    Product Finish: Matte
    Shade Chart
    1cffcar_swatch
    Alpine Rose
    Fair with cool undertone
    1cffcc_swatch
    Créme
    Fair with warm undertone
    1cffcwp_swatch
    White Peach
    Light with warm undertone
    1cffcs_swatch
    Sand
    Light medium with neutral undertone
    1cffcpb_swatch
    Peach Bisque
    Medium with olive undertone
    1cffcgp_swatch
    Golden Peach
    Medium tan with warm undertone
    1cffct_swatch
    Toffee
    Tan with neutral undertone
    1cffcm_swatch
    Mousse
    Tan dark with warm undertone
    1cffco_swatch
    Cocoa
    Deep with neutral undertone
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    SIZE: 1 fl oz / 30 ml
    HOW TO USE: This matte formula can dry quickly, so apply in sections for best results. Start with forehead, cheeks, and chin. Blend outwards using clean and slightly damp Non-Latex Makeup Blender, or with a Cruelty Free Kabuki Brush for an ultra matte finish.
Q. Why choose a full coverage foundation?

A. Full coverage foundations conceal imperfections, discolorations, and blemishes, offering a flawless complexion even in harsh lighting or up-close settings.

Q. What benefits do superfruits and vitamins bring to foundations?

A. Superfruits and vitamins provide antioxidant protection, support skin health, and offer nourishing benefits that improve the skin's overall appearance and texture.

Q. Why is a matte finish preferred by some users?

A. A matte finish controls shine, offers a velvety texture, and is ideal for users looking for a polished, refined look, especially in warm or humid conditions.

Q. How does rice powder affect the foundation's consistency and finish?

A. Rice powder helps in achieving a smooth, matte finish by absorbing excess oil and providing a soft-focus effect on the skin.

Q. Is the Fruit Pigmented® Healthy Foundation suitable for all skin types?

A. While it's particularly ideal for those looking for full coverage and oil control, with the right skin preparation, it can be suitable for various skin types.

Q. For whom is the Fruit Pigmented® Healthy Foundation especially recommended?

A. This foundation is perfect for those who require absolute full coverage, especially for concerns like dark circles or hyperpigmentation, and seek a balanced complexion with controlled shine.

By using hashtag #100percentpure or #nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.


Customer Reviews
4.4 Based on 2,504 Reviews
5 ★
65% 
1633
4 ★
18% 
460
3 ★
8% 
212
2 ★
4% 
108
1 ★
4% 
91
Customer Photos
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M
03/21/2025
Michelle SVG verified by SHOP
United States

Great foundation...excellent coverage and I love the ingredients!

Z
03/16/2025
Ziviela SVG verified by SHOP
United States

Wonderful product, matches my skin tone perfectly! It is on the thick side so a little goes a long way. 5 starts and beyond!!!!!

G
01/02/2025
Grace
United States

Zinc & titanium for some SPF protection

This is a great liquid foundation that covers easily with matte finish. I also like that there are minerals in the formula which I believe is used in other products for its SPF properties. The challenge is finding the right color without retail stores to sample.

MB
12/01/2024
Melody B.
United States

Nice product, hopefully it stays in stock

I waited a year and a half for this to come back in stock in my shade. It's a nice product but I think it was reformulated and I like the original better (this one is quite dry). I love the ingredients they use and I'm thankful they don't use silicones. My skin is really sensitive and it's hard to find a foundation that doesn't break me out or irritate my skin. So even though it's drier I still like this foundation.

S
11/14/2024
Shell
United States

Fruit pigmented healthy foundation sand

Great foundation I have been using this for years. My favorite foundation that 100 percent pure makes! Gives full coverage, lasts all day and gives a nice natural looking finish. Is not heavy or cakey. Hope they get more in stock soon!