WHAT IT IS:A clean and silicone-free primer infused with skin-plumping seaweed collagen for flawless, long lasting cosmetic application. Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup. Made with seaweed for plumping and collagen-boosting, aloe for hydration and eucalyptus for purifying, this natural primer is excellent for oily and acne-prone skin.
SIZE: 1 fl oz / 30 ml
HOW TO USE: Apply evenly to clean or moisturized skin. Allow to set for 90 seconds, then follow with makeup application.
KEY INGREDIENTS
Tea Tree
Tea Tree clears impurities and tones.
Eucalyptus
Eucalyptus fights and prevents acne.
Seaweed Collagen
Seaweed Collagen boosts collagen production and elasticity.
A. A Mattifying Primer is a makeup base that preps the skin for cosmetic application, ensuring longer-lasting makeup and reducing shine.
Q. Why choose a silicone-free primer?
A. Silicone-free primers offer a more natural finish, allowing the skin to breathe and are often considered cleaner and healthier for the skin, especially for those with sensitive or acne-prone types.
Q. Can a Mattifying Primer benefit oily or acne-prone skin?
A. Yes, a Mattifying Primer, especially one with purifying ingredients like eucalyptus, is excellent for oily and acne-prone skin as it helps control excess oil and reduces the appearance of pores.
Q. How do natural ingredients enhance a primer's efficacy?
A. Natural ingredients like seaweed for collagen-boosting, aloe for hydration, and eucalyptus for purification provide skin health benefits while ensuring a smoother makeup application.
Q. Is this primer suitable for both face and eyes?
A. Yes, this Mattifying Primer is designed for both face and eyes, softening and smoothing the skin before you apply makeup.
Q. How does the seaweed collagen in the Mattifying Primer contribute to flawless makeup?
A. Seaweed collagen plumps the skin, reducing the appearance of fine lines and wrinkles, creating a smoother surface for makeup application.
By using hashtag
#100percentpure or
#nodirtybeauty, I hereby grant to 100% PURE (Purity Cosmetics), it subsidiaries, agents and affiliates, the unlimited worldwide, perpetual, unending right to use, reproduce, distribute, and convey my image/photograph in any format or medium now known or subsequently developed, to modify and edit my image/photograph, to combine my image/photograph with other images, video, audio, text and other media, to create derivative works incorporating, including or based on my image/photograph. This grant shall be construed broadly.
Share
Customer Reviews
4.6Based on 1,134 Reviews
5 ★
77%
876
4 ★
13%
153
3 ★
5%
57
2 ★
2%
18
1 ★
3%
30
Customer Photos
i
i
i
i
i
i
i
i
i
Write a ReviewAsk a Question
Reviews
Questions
Thank you for submitting a review!
Your input is very much appreciated. Share it with your friends so they can enjoy it too!
This primer has changed. It was so silky and soft and helped keep my oily skin from getting shiny. I was excited to see it was back in stock and immediately ordered 2. This new formula is thick and sticky and makes my face shiny, and this is supposed to be matte. My make up is more difficult to apply over it and goes on streaky. There is also an off putting smell that wasn’t there before. I hate that I have to look for a new primer now, because I really really loved the old formula. I just hope I can find something close to what this product used to be.
I absolutely LOVED the old version of this primer. I think it was out of stock for a year-and-a-half and I was checking the website religiously during that time, hoping for it to come back in stock. I was so excited to get it again, but it doesn’t feel the same to me at all. The biggest difference is that no matter what I do, I cannot get it to spread well over my mineral sunscreen. I’ve tried leaving the sunscreen on for less time, more time, watering down the primer with rosewater, patting the primer on instead of rubbing it on … But no matter what I do it makes my sunscreen (and maybe my moisturizer?) pill all over my face. So frustrating! One of the things I loved most about the old formulation, besides the clean nourishing ingredients, was that it went on so effortlessly on top of mineral sunscreen. So this is a huge difference for me. $45 down the drain, I guess.
(Still love this brand as a whole. Just sad about this product!)
For Oily, Normal, Combination Skin Types
United States
