What Is Tinted Moisturizer?

The summer makeup forecast was dewy with a chance of glowy – and that subtle yet impactful look is not going anywhere. Looking for the perfect natural foundation to match your skin goals? The no-makeup-makeup trend is getting an upgrade with tinted moisturizer, and we have the keys to your glowiest, fresh-faced complexion.

Part hydrating, part radiant, sheer coverage, our Fruit Pigmented Tinted Moisturizer is like a BB or CC cream but offers a sheerer coverage for those who want the your-skin-but-better look!

Here we’ll explain the merits of using a tinted moisturizer instead of a full-coverage foundation, and what makes our natural tinted moisturizer just a teensy bit different from a BB or CC cream. We’ll also share the best application techniques, and what to pair it with for the perfect luminous makeup look.

Is it a moisturizer? Is it a foundation? How about both! A tinted moisturizer is a moisturizing liquid-cream natural makeup product. It combines what we love about our favorite 100% PURE natural moisturizers with the coverage and color of a natural foundation. But what really sets them apart?

Your typical BB or “beauty balm” creams can sometimes include UV protection and help to blur and cover blemishes for a more even skin tone. Our natural tinted moisturizers are similar, yet distinctive. In addition to ingredients that help against UV rays*, our formula also incorporates natural pigments and wholesome ingredients.

Our tinted moisturizer is much like a CC cream, which stands for “coverage and correct.” The fruit-derived pigments in our tinted moisturizers provide sheer to medium buildable coverage. Those same fruits, essential oils, and natural ingredients are also working overtime to renew and protect the skin for that aspect of skin “correction” that we’d get from a natural skincare product.

The best-tinted moisturizers on the market are moisturizing enough to quench thirsty skin. The bonus is that they’re not heavy or greasy feeling! The tint in this natural makeup product comes from fruit-derived natural pigments to simulate the coverage of a natural foundation, while also allowing your natural glow to peek through. Think of a tinted moisturizer as a gauzy silk veil – hiding what you don’t want seen, while still revealing your best features.

In the modern world of beauty, a minimalistic approach is making waves. With an increasing emphasis on authentic and effortless beauty, many are ditching their heavy foundations and high-coverage concealers for lighter and more natural alternatives. Enter tinted moisturizers, the perfect current of skincare meets makeup, merging hydration with a touch of color.

Like a breath of fresh, clean, ocean air, a natural tinted moisturizer allows skin to breathe, and keeps your makeup looking natural but enhanced when compared to bare skin. When it comes to tinted moisturizer versus foundation, the former will serve deeper hydration and a lighter body, which is especially fabulous for those who want the less-is-more look - and better – skin!

Tinted moisturizers are also easier to wear than foundation since their coverage is more dewy and seamless like the texture of your skin. This means it requires less touching up than a natural foundation, while still serving a level of coverage that’s somewhere between bare skin and foundation.

Tinted moisturizers are typically infused with skin-nurturing ingredients like hyaluronic acid, ceramides, antioxidants, and other skin-loving ingredients. A product like this is simple, yet hits all the bases for the hydrating properties of a daily moisturizer with the skin-toning benefits of a lightweight foundation, delivering a ‘barely-there’ coverage.

Did you know the 100% PURE Fruit Pigmented Tinted Moisturizer is a HUGE fan-favorite product? That’s right – with nearly 2000 reviews on our website and an average rating of 4.4/5 stars, this product continues to fly off the shelves. The reason? For many, they are the epitome of achieving a fresh, natural glow while still caring for their skin's overall health with natural, skin-loving ingredients.

This natural formula stands out from the crowd with its unique formula and benefits. This isn’t a product that you buy that then ends up untouched, staring at you from the bottom of your beauty bag for months. It’s versatile and it’s perfect for year-round wear. More than that, this product helps to pull double duty by actually treating the skin. Here’s a peek at what’s in it, and why it works so well!

Aloe

If you’ve ever read an ingredient label on a 100% PURE natural makeup product, chances are it mentioned aloe right at the top. That’s because aloe is one of the most soothing and powerful multi-use natural ingredients across the globe. Skin treatments using aloe date back to ancient Egyptian times, and its uses are even preserved in art on tombs and ancient artifacts.

Aloe treats common skin conditions like eczema and psoriasis, dry skin, sunburn, and scarring. It’s the top ingredient in our tinted moisturizer because of its ability to address most skin concerns, such as dry skin or sunburned skin if we perhaps were not zealous enough with sunscreen. It gives our natural tinted moisturizer a soothing, cooling, lightweight texture and allows the skin to feel refreshed rather than suffocated.

Cucumber

Despite popular belief, cucumber is essentially a fruit. This long, green fruit has one of the highest water contents out there, which means its primary role in our natural tinted moisturizer is to hydrate the skin. It also helps to balance sebaceous glands for less oil production. This means less oily skin throughout the day, which can mean fewer breakouts. Cucumber also contains antioxidants that fight sun damage. Another juicy skincare perk!

Acai (fruit oil)

This powerful little fruit is usually used as a superfood, but it has amazing anti-aging power, which is why we’ve included it in our tinted moisturizer formula. Acai helps to firm, tighten, and brighten the skin for a more youthful complexion.

Pomegranate

Pomegranate is colorful, sweet, tart, and fragrant -- but it’s not included in our formula for looks! Pomegranates are great for minimizing the appearance of dark spots, scarring, and hyperpigmentation. As another anti-aging fruit in this formula, pomegranates support cell turnover, which can lessen aging concerns and help plump skin. Pomegranates, like the ingredients above, are also all-stars at reducing free radical damage in your delicate skin.

White Tea

White tea is a gorgeous natural makeup and skincare ingredient with an earthy and refreshing scent. Antioxidant-packed white tea boosts skin vibrancy and banishes dullness, which helps our tinted moisturizer give skin a radiant finish. Finally, white tea has antibacterial properties, which help to fight breakouts from environmental pollutants that linger on our skin during the day.

Tinted moisturizers have increasingly become a go-to for those seeking a natural, light makeup look that doesn't compromise skin health. The 100% PURE Fruit Pigmented® Tinted Moisturizer stands out from the crowd with its unique formula and skin-loving benefits. Let's delve deeper.

Features:

1. Fruit Pigmented® Formula: Unlike traditional tinted moisturizers that use artificial dyes, this product uses real cocoa and fruit pigments. This ensures that you're not only beautifying your skin but also ‘feeding’ and nourishing it with natural ingredients.

2. Organic Infusions: It features a cocktail of organic ingredients, including white tea, açai, pomegranate oils, and hydrating aloe juice. These are not mere additions; they play essential roles in enhancing the moisturizer's effect and absorption on the skin.

3. Vegan and Cruelty-Free: An ethical choice for consumers who prioritize cruelty-free and vegan products, ensuring no animals were harmed in its production.

Benefits:

1. Hydrating Properties: The presence of aloe juice ensures the skin remains soothed and hydrated, alleviating dryness or skin irritations.

2. Antioxidant-rich: With the inclusion of white tea, açai, and pomegranate oils, the skin-efits from a boost of super antioxidants that help protect against free radical damage and environmental aggressors.

3. Nourishing Vitamins: Fruits are natural reservoirs of vitamins, and by using fruit pigments, this moisturizer infuses the skin with essential vitamins that promote healthy, glowing skin.

4. Natural Coverage: The moisturizer provides light to medium coverage, perfect for those looking for an uncomplicated, natural finish. It conceals imperfections while letting the skin breathe.

Suitable Skin Types:
This tinted moisturizer is particularly ideal for individuals with dry skin due to its hydrating properties. However, its lightweight formula and natural ingredients make it suitable for most skin types, from oily to combination, especially those seeking a dewy finish.

What is tinted moisturizer and how does it differ from foundation?

Tinted moisturizers are designed to offer lighter coverage compared to foundations. They're ideal for those who prefer a more natural, dewy finish, or for days when you want minimal makeup. However, if you're looking for fuller coverage to hide blemishes or uneven skin tones, a foundation might be more suitable.

How do I choose the right shade of tinted moisturizer for my skin tone?

Test a few shades on your jawline to find a match that seamlessly blends into your skin tone. Remember, the goal is a natural finish, so avoid shades that are too light or too dark. Generally, if you have warm undertones, choose a shade with peachy, golden, or yellow undertones. If you have cool undertones, choose a shade with pink, red, or blue undertones. If you have neutral undertones, choose a shade that is a mix of warm and cool tones.

Are there benefits to using tinted moisturizer over traditional foundation?

The texture of a tinted moisturizer is generally more lightweight and breathable than foundations, ensuring the skin remains hydrated throughout the day. Beyond mere aesthetics, many tinted moisturizers are formulated with beneficial ingredients that support skin health. Regular use can lead to improved skin texture, hydration, and overall radiance.

Can I use tinted moisturizer if I have sensitive or acne-prone skin?

The diverse range of tinted moisturizers available today means there's a formula for everyone. Whether you have sensitive skin, acne-prone skin, or mature skin, there's likely a tinted moisturizer tailored to meet your unique needs.

Does tinted moisturizer provide any sun protection?

Many tinted moisturizers come fortified with SPF, protecting against harmful UV rays. This added benefit means you're not only enhancing your skin's appearance but also shielding it from potential sun damage.

In embracing a minimalistic approach to beauty, tinted moisturizers have carved a distinct mark in the world of makeup. Their ability to deliver a natural look with a hint of color combined with the health benefits they provide, signifies more than just a beauty trend. It heralds a shift towards embracing natural beauty. We don’t see this going anywhere, ever.

*Our Tinted Moisturizers include percentages of UV-blocking zinc oxide and titanium dioxide but are not rated for SPF protection. Always wear an SPF under any foundation.