Fight frizz, strengthen strands, and boost shine
Posted on September 28, 2020 Written by: 100% PURE ®
If you’re committed to the lifestyle of natural beauty, navigating the market of hair serums can be daunting. It’s a minefield loaded with parabens, toxic dyes, and synthetic fragrances.
You’re in for lots of trial and error with brands you thought were natural. They put a major emphasis on healthy ingredients like argan oil, coconut milk, and keratin. In reality, their versions of argan oil and coconut milk are diluted by alcohols, synthetic chemicals, and fragrances. Their keratin could be from boiled animal fibers, like horse hooves, rather than from vegetable sources.
Our Pro-Vitamin B5 Smoothing Hair Serum doesn’t have anything to hide in its ingredient list, because this formula is totally safe and non-toxic. We’ve found that a natural ingredient list goes a long way when it comes to personal care and hair health.
This formula specializes in serving smooth and shiny hair, to help tame flyaways or repair stressed strands after a hot blow dry. It has a bright lavender scent, and delivers vitamins and nutrients to thirsty, brittle strands. The result: hair that grows stronger with each use.
Key ingredients in our Pro-Vitamin B5 Hair Serum:
-
Hydrolyzed Wheat Protein (strengthens, smoothes the hair cuticle, controls frizz)
-
Sodium PCA (retains moisture, softens hair)
-
Lavender essential oil (calms and soothes scalp irritations)
-
Coconut (promotes scalp health, hydrates hair)
-
Pro-Vitamin B5 (moisturizes, strengthens, calms scalp irritation)
-
Dispense hair serum into your palm. Start with 1 pump for fine hair; start with 2-3 pumps for dense or coarse hair.
-
Emulsify by rubbing hands together. This will help to warm the serum, and eliminate any stickiness.
-
Apply to the ends of clean, damp hair. Work your way upward to the mid-length of your hair, then style as usual.
Do not apply to roots, or massage into the scalp as you would a leave-in conditioner or detangler. This hair serum has no water content – a big reason why it’s so effective – meaning it can feel heavy when applied at the root. We don’t recommend applying it directly to the scalp; this could increase hair’s chances of looking and feeling greasy.
Another reason to stick to the ends? When you apply any hair serum directly to the roots, you risk clogging the follicle. A clogged hair follicle can lead to root damage and potentially, permanent hair loss.
The Texture Factor
Since our hair serum is formulated with natural ingredients, it’s important to understand how it will work and feel. If you’re used to those slippery, silky (and synthetic) hair serums, you may be expecting something that isn’t quite natural. Our serum is still silky, but thinner than those thick formulas you’re used to. Those heavy hair serums can weigh down your hair, and become greasy throughout the day.
We use cooked and soaked wheat protein to smooth frizz. We added plant-derived Sodium PCA to retain moisture within the hair shaft and cuticles, to nourish dry hair. Wheat protein is best absorbed by damp hair, and can weigh it down with too generous an application. We recommend starting small and finding the amount that works best for you. The amount you use all depends on your hair type, and every head of hair is different!
A natural hair serum can pack some serious strengthening power, without using harmful chemicals. Pro-vitamin B5 (also known as panthenol) in this serum strengthens the hair follicle, meaning healthier hair growth. It also means less dandruff, thanks to its humectant (moisture attracting) properties. Shine, bounce, and conditioning are also great benefits of our plant-derived pro-vitamin B5.
This hair serum is designed to deliver vitamins and nutrients to your strands, to supplement hair health. Plant-derived vitamin E stimulates your scalp’s capillaries, aiding in healthy hair growth and proper circulation at the root. After all, to treat hair, it’s best to start at the root!
If you’re looking to smooth frizz, this hair serum won’t disappoint. It leaves your strands with healthy shine, thanks to pro-vitamin B5 and natural fatty acids. This hair smoothing serum feeds hair roots, shafts, and cuticles beneficial nutrients to protect and strengthen each strand. Add this hair serum to a glossing shampoo and conditioner, and hair will be shiny as can be!
If you’re serious about smoothing hair and adding shine, a hair serum is only a piece of the puzzle. You’ll need to add a glossing shampoo and conditioner, too.
Our Yuzu & Pomelo Glossing Shampoo is made with an energizing blend of citrus fruits, to bring vibrancy to strands and remove buildup that can dull the color of your hair. Flax, pro-vitamin B5, and coconut oil in the Yuzu & Pomelo Glossing Conditioner boost bounce and shine. When these two are used with our Pro-Vitamin B5 Smoothing Hair Serum, the result is sure to be beautiful.
There are plenty of useless, harmful, and unnatural ingredients in many popular hair-perfecting hair serums. Brands will claim glorious benefits from anti-frizz to silky strands. But when you turn the bottle around, there’s that pesky phrase: “best used with related so-and-so products.”
It’s a red flag that their serum ingredients are more potent when activated by the chemicals in their other products. You might be unknowingly dousing your hair with lots of ingredients that don’t really work.
The other tricky part of hair serum shopping is avoiding the top offending conventional ingredients.
Synthetic Fragrance
Synthetic fragrances are on our list to avoid: nearly every perfume can be traced back to a petrochemical. Most of which have been classified as hazardous waste by the FDA! But rest easy: the only scent in our natural hair serum comes from Lavandula Angustifolia, better known as lavender essential oil.
Silicones
If you love the silky, slippery texture of drug store hair serums, it’s probably thanks to a type of silicone. Silicones are processed using non-eco-friendly petroleum, and are generally pretty bad for long term hair health. Fine hair types especially should avoid silicones, as these ingredients can be very difficult to rinse from the hair. This means heavy, greasy strands that require constant clarifying and detoxifying.
Alcohols
Alcohols are another ingredient to use sparingly in a leave-in hair serum. They can strip hair of natural oils and hydration. This can cause strands to snap and break, and will even dry out your scalp. The result can include itching, irritation, and dandruff.
Parabens
Parabens are considered xenoestrogens: synthetic agents that mimic natural estrogen produced by our bodies. For this reason, studies have linked parabens to breast cancer and reproductive issues. While studies are still trying to quantify the dangers of parabens, we feel it’s safer to avoid them altogether.
Excluding these hair-harming ingredients and their effects was paramount in formulating a truly natural hair serum. We wanted our serum to be not only safe, but beneficial for hair. Avoiding complex chemicals, synthetic fragrances, and drying alcohols was easy with the right natural, plant-based ingredients.
We hope you’ll love the result! Check out our super natural hair care guide for more healthy hair tips!
- Tags: Bath, Bath Body Hair
We carefully hand-select products based on strict purity standards, and only recommend products we feel meet this criteria. 100% PURE™ may earn a small commission for products purchased through affiliate links.
The information in this article is for educational use, and not intended to substitute professional medical advice, diagnosis, or treatment and should not be used as such.
