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100% PURE

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FIND MY PERFECT

FOUNDATION

I'm looking for my perfect foundation 🔎. I prefer a Select formula with Select coverage and a Select finish.


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please select previous selector first!

1460 reviews

Color:

Neutral 1.0
Cool 1.0
Warm 1.0
Warm 2.0
Neutral 2.0
Warm 3.0
Warm 4.0
Cool 2.0
Warm 5.0
Olive 3.0
Cool 3.0
Neutral 3.0
Warm 6.0
Olive 4.0
Neutral 4.0
Warm 7.0
Cool 4.0
Warm 8.0
Neutral 5.0
CHOOSE Color
628 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Golden Peach
Peach Bisque
Toffee
CHOOSE Color
1526 reviews

Color:

Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
New Shades
1129 reviews

Color:

Translucent
Light
Medium
Tan
CHOOSE Color
1354 reviews

Color:

10 Luminous
20 Aglow
30 Radiance
CHOOSE Color
2086 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
1465 reviews

Color:

Alpine Rose
Créme
White Peach
Sand
Peach Bisque
Golden Peach
Toffee
Mousse
Cocoa
CHOOSE Color
1238 reviews

Color:

Shade 1
Shade 2
Shade 3
Shade 4
Shade 5
Shade 6
Shade 7
CHOOSE Color
282 reviews

100% PURE® produces many different formulas for your all natural foundation makeup needs. Tinted Moisturizers colored from Peach and Cocoa pigments; a do-it-all BB Cream formula; a full coverage natural foundation infused with anti-aging superfruits, or a natural powder foundation with skin purifying Eucalyptus to keep your complexion fresh all day.

Whether you want barely there, sheer makeup, medium coverage or full coverage, we have the natural liquid foundation you're looking for. We also give you a variety of different finishes: dewey, satin or matte. But one thing all 100% PURE® foundations have in common is that every formula is healthy, good for your skin and full of beneficial nutrients. Our natural face foundations include organic aloe juice, a superstar ingredient for soothing and hydrating skin. The aloe juice makes these liquid highlighters light, spreadable, and refreshing.

100% PURE® foundations incorporate skincare benefits. Now, that's what we call “high-performance foundation makeup”!

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Related blog post: How To Choose Foundation

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BEFORE YOU CHECKOUT

Unlock Free Samples

GET 2 FREE SAMPLES WITH ANY $25 PURCHASE.

Hand Sanitizer Gel Sample Packet

Available in US only. Unavailable for expedited shipping.

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Hand Sanitizer Gel Sample Packet

Fragrance-free gel sanitizer that helps reduce disease-causing bacteria while providing lasting hydration with aloe vera juice.

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Kelp & Mint Shampoo Sample Packet

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Kelp & Mint Shampoo Sample Packet

Hydrating and invigorating shampoo gently purifies while adding bounce, body, and luster. Kelp thickens and strengthens while seaweed collagen adds shine.

Hydra Drench Cream Sample Packet

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Hydra Drench Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Green Tea EGCG Cream Sample Packet

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Blood Orange Shower Gel Sample Packet

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Blood Orange Shower Gel Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #3 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #4 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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2nd Skin Foundation: Shade #5 Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Golden Peach Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Peach Bisque Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Tinted Moisturizer: Sand Sample Packet

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Mattifying Primer Sample Packet

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Mattifying Primer Sample Packet

Skin healthy ingredients make this the perfect makeup primer for both face and eyes, to soften and smooth skin before you apply makeup.

Charcoal Clay Cleanser Sample Packet

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Charcoal Clay Cleanser Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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2nd Skin Foundation: Shade #2 Sample Packet

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Luminous Primer Sample Packet

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Luminous Primer Sample Packet

This primer uses light reflective pigments to make skin look more radiant, enhance luminous foundations, and blur imperfections.

Burdock & Neem Shampoo Sample Packet

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Burdock & Neem Shampoo Sample Packet

Purifying formula unclogs pores, stimulates circulation, and alleviates dryness, itching, and flaking. With added hydration for healthier scalp and hair.

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Tinted Moisturizer: White Peach Sample Packet

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Tinted Moisturizer: White Peach Sample Packet

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Multi Vitamin Serum Sample Packet

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Multi Vitamin Serum Sample Packet

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