We Love Sharks

Posted on January 5, 2017
Written by: 100% PURE

Did you know? A prevalent ingredient in traditional cosmetics is actually sourced from sharks' liver! Squalane is regularly and inhumanely sourced adding to the devastation of our ocean's most vital apex species.

There are many safe and humane ingredients that deliver the same potency without harm, such as our Squalane, sourced from olives.

We hope to spotlight this injustice and work towards a solution by supporting Shark Stewards who's mission and work is to establish key shark sanctuaries, pass legislation banning shark fishing and shed light on this important cause.