}

Meet the Founder and Chief Creative of 100% PURE

Time to Celebrate Susie Wang and the Authentic Beauty Behind 100% PURE There is a way to redefine 100% as more than a measurable quantity of “authenti...

The Little Accident Turned BIG And the little Skincare Lies

One day, Susie was in the lab formulating the next big eye cream. She accidentally knocked over one of the chemicals, spilling the formulation onto th...

100% PURE Is Born and Clean Beauty Takes Off

In 2005, Susie Wang and her two business partners, Richard Kostick (her then-boyfriend) and James Wang (her brother) began 100% PURE in hopes that the...