}

Is "Clean Makeup" the New "Natural Makeup"?

Exploring the intersection of past and present innovations The market for “clean makeup” is becoming more accessible. It’s a surreal sight for those w...

Is Clean Makeup…Unnatural?

So, if clean makeup is all about safe, responsible ingredients, does that make “clean makeup” and “natural makeup” the same? Not quite. While these tw...

Where “Clean” and “Natural” Come Together

So what does makeup look like when it’s natural and clean? When shopping for natural makeup, you’re going to (hopefully) encounter brands that value t...