}

AAPI Heritage Month is here!

Meet our founder - Susie Wang! If you hadn’t heard, May is AAPI Heritage Month!Asian American and Pacific Islander Heritage Month (AAPI Heritage Month...

AAPI in Beauty

In 2022, we’re witnessing Asian-American business leaders who have taken their brands to supernova status–to name a few: Vicky Tsai, Founder of Tatcha...

Susie Wang, 100% PURE’s Founder

While studying as a freshman at UC Berkeley, Susie purchased a pricey vitamin C serum, only to find that the product had oxidized, rendering it unusab...