}

100% PURE™ at NY Fashion Week

We partnered with a pro makeup artist for the Lela Rose fashion show – here’s how to get the look! Hi Fashion Week, how are ya? It’s been almost six m...

The Presentation: West Village, NYC

Monday afternoon’s presentation of Lela’s Fall 2020 collection – entitled “Lela Rose Flower Shoppe” – celebrated vibrant color, elaborate floral detai...

The Tools: 100% PURE™

Using formulas colored with fruit, cocoa, and tea, Melluso created fresh faced makeup looks for the New York Fashion Week presentation. At a glance, h...

The Look (and How to Get It)

The beauty look was stained bee-stung lips, dew-kissed skin, and defined lashes. A fresh face and rose red lips were the perfect complement to the exq...

100% PURE™ at NY Fashion Week

Hi Fashion Week, how are ya? It’s been almost six months since our last backstage collaboration at New York Fashion Week, and we’ve been counting down...