Why We Love Eye Masks (and You Should Too)

Eye mask in the morning, eye mask in the evening, eye mask at office time. When organic aloe juice is in an eye mask, you can use eye masks anytime! Is everyone else completely obsessed with eye masks, or is it just us? Yes? Most likely you’re also an eye mask devotee (perhaps borderline addict), but you’re in a safe place as this is a skin care zero-judgment-zone.

If you haven’t noticed, we’re crazy about eye masks. If you haven’t tried a pair, you’re in for a real treat! We’re breaking you down on the multitude of skin benefits that comes from slapping on a pair while you’re working, driving, or soaking in the tub. Not to mention why you should always have a pair (or three) handy for those key moments when you absolutely wish you had an eye mask with you. So sit back, put on a pair of eye masks, and learn why this small act of pampering can completely change your skin game.

Besides sparking a conversation when you get spotted out in public, wearing an eye mask is an amazing way to combat aging and dehydration in your delicate eye area. Our natural eye masks are bursting with organic aloe juice and held together by plant cellulose. The hydrogel is unique because it’s sealing in all the nutritious skin beneficial ingredients while deeply replenishing dehydrated and tired eyes. They’re perfect for all skin types – calling all sensitive skin types: this one 's for you! And did we mention our green eye mask is literally green in more ways than one; it’s biodegradable, too!

Has your eye area been looking a little saggy, crepey, wrinkly, or dry? You’re gonna want to put on a pair of eye masks to get your neglected eye area in check! Bright Eyes Masks are the answer for thirsty, delicate eye skin. With its soothing cucumber hydrosol and the triple boost of caffeine via green coffee beans, green tea, and yerba mate, your eyes are going to depuff and send dark circles packing. The added benefit of hyaluronic acid will deeply quench thirsty skin, all while you sit back and let the eye mask do all the work.

Learn from our life experiences, so that history doesn’t repeat itself! We’ve been stuck in situations where we would have given anything to have an eye mask within reach. Read our top five list so you’ll never be without an eye mask at a mission critical moment!

1. On a Plane

   Did you know high altitudes can affect your skin? The dry, recycled air in the cabin isn’t doing your skin any favors. Slip a few eye masks in your TSA approved carry-on bag so you’ll be reaping the full benefits of nutritious, high-flying hydration.

2. Work Commute

   Whether you’re coming in or going out, that weekday traffic is nutso. It feels as though only your lane isn’t moving and you may never get home to snuggle Fluff. Fear not! Remember when you packed new eye masks in your console? Thank you future-thinking me!

3. The Office

   Ooph. It’s only Wednesday afternoon and everyone is blubbering about how far away the weekend feels. Be the office heroine by busting out a few calming eye masks to share with your favorite cubemates. It might not be Friday, but at least you’re not going to have dark circles or puffy eyes!

4. Doctor’s Waiting Room

   We’ve all been there: your appointment is at 2:00 PM, and being the punctual adult, you’re there at 1:59 PM. Soon it’s 2:15 PM… then 2:45 PM, and still no name called. Maximize your waiting time by slipping on a pair of eye masks and catching up on the latest celebrity gossip.

5. Tub Time

   Best-seller book. Check! Soy candles. Double Check! Bath salts. Oh, you bet! Oh shoot, what about eye masks? Don’t go the 98 and forget the 2%. Make sure to keep a solid eye mask stash in your bathroom vanity, for those rare nights when you can fully unwind with a little “me” time.

You’re reading this eye mask article thinking, okay great, I’m totally on board with eye masks but I don’t have any eye masks RIGHT NOW! Okay, hang tight, we’ve got a quick DIY eye mask recipe to tide you over until your 100% PURE eye mask haul arrives at your doorstep.

Blend together 1 organic cucumber, 2 sprigs of organic mint, and a dash of organic rose water. Pour this mixture through a fine mesh then soak a few cotton pads (cut in half) in the eye mask mixture. Gently squeeze out excess liquid from the cotton pads. Place the damp cotton pads under your eyes for an instant cooling mask and leave on for 15-20 minutes. For extra-wet pads, store in the freezer separated and flat in an airtight container for future use.

That’s a wrap! Eye masks are a small gesture to show your under eye area you care. They’re the perfect companion in the car, at the office, or relaxing at home while giving a special treat to your delicate eye area. We always love to see where your eye masks have been! Make sure to tag #100percentpure during your next eye mask session!