Choosing the Best Face Primer for You

Seaweed collagen is also a stellar source of hyaluronic acid, a naturally-occurring acid that can be found in the human body. It acts as a lubricating agent for our hair and skin. Hyaluronic acid is what makes seaweed collagen a vegan alternative to its animal counterpart, type I collagen. Type I collagen is synthesized from the bones and skin of animals – not really our cup of tea!

Hyaluronic acid boasts all of the same properties as animal collagen. Except it’s cruelty free, has lower rates of allergic reactions, and a better rate of absorption. It plays a critical role in skin health, with its remarkable ability to bind to 1,000 times its weight in water. We’re totally sold on this vegan face primer.

Great & Healthy For Oily Skin Types!

“I am glad to say the mattifying primer is the first product I purchased from 100% PURE and I can’t be more content. Knowing that I am putting healthy ingredients to my face makes me very happy. The primer prepares my skin for the foundation leaving it super soft. Best part is my oily skin is not noticeable due to this amazing primer! My forehead and upper applecheeks are not shiny as usual when I apply this primer. I am beyond satisfied with the mattifying primer that I am looking forward to buy the Fruit Pigmented Healthy Foundation.”

- Cindy Alexa, Verified Buyer

Silky Smooth Blank Canvas

“I've been looking for a new primer and this is just wonderful. It goes on silky smooth to create a blank canvas before I apply my makeup. I just love how it feels... like nothing is there. Perfection.”

- Elizabeth, Verified Buyer

Great!

“This is the best primer I have ever used in my 48 years!”

- Dawn H., Verified Buyer

Luminous Primer

Our Luminous Primer gives skin a healthy glow, without any oily sheen. This primer dries to a matte finish with a very fine shimmer, via ethically sourced mica. The glowing after-effect of this face primer doesn’t leave your skin glitter-y or shiny. Light reflective pigments diffuse skin imperfections leaving you with a healthy, radiant complexion. This is the best face primer for anyone wanting a dewy complexion without the excess shine.

Are you well versed in the skin benefits of red wine resveratrol?

Resveratrol is found in the skin of grapes. It’s an antioxidant belonging to the polyphenol group present in the drinking kind of red wine, which can reduce your risk for a heart attack. It moonlights as a potent ingredient for promoting youthful skin when applied topically, and can help neutralize free radical damage at a cellular level while allowing for increased collagen production.

We’re talking about the same regenerating process that allows grape vines to live for a century, but harnessed to be used on your skin. Resveratrol works by protecting your skin against free radicals, which are one of the bigger culprits contributing to fine lines and wrinkles. Why shouldn’t your makeup also contribute to skin health?

Great Primer For Eyelids

“I love all of 100% PURE products and this one does not disappoint either! I wanted a primer specifically for the lids, since I did not see one offered here I thought I would give this a try and what I like is that it has the staying power for eye shadows but it is not a heavy consistency like ones I have used in the past with other name brands. I would recommend this product even if you are using only as a primer for the eyelids!”

- Deborah T., Verified Buyer

Best Primer Ever

“I am on my fourth bottle of this primer. It is the best I have ever used. Goes on silky, smooth and light in texture, not greasy at all. I live in the desert, this primer helps with giving a soft natural look, which is needed in a dry climate. When I visit the east coast, it stays on well through the humidity. This is my favorite product.”

- Sandy L., Verified Buyer

Beautiful

“I love how this feels on my skin. I put this on after I moisturize my face and before I put on my makeup. I wore this underneath my makeup all day (7am-11pm) for a wedding and my makeup lasted all day.”

- Christina, Verified Buyer

BB Cream

Alright, so this one isn’t your typical face primer option, but hear us out. Our BB Cream collection makes a great alternative face primer because it delivers light hydration with some serious skin benefits.

The body of this BB Cream formula is lightweight and creamy, making it perfect as a base under other natural foundations. If you’re looking for a flawless mix of dewy and matte in all the right places, try using our BB Cream all over, with our Healthy Skin Foundation applied to your T-zone. This way, you can still get the dewiness from the BB Cream with reduced shine.

How to Apply Primer

While this might seem like a no-brainer, we feel it’s worth sharing some pro primer tips.

1. First, start with your daily moisturizer to achieve an ultra-smooth primer application.

2. You’ll want to begin by applying primer with clean fingers, to the center of the face. Work your way outward from the nose for a natural finish; a single, well-blended layer is all you need.

3. Be sure to apply primer anywhere you plan on applying your makeup! Our natural primers are safe to use around the eye area, or you can opt for a separate eyeshadow primer.

4. Now, just be patient! Wait at least 90 seconds before beginning to apply your makeup, to allow your primer to set into skin.

What’s In Conventional Face Primer?

Cyclopentasiloxane:
This slippery feeling silicone ingredient acts as a barrier to water and is also found in common lip liner ingredient lists. Cyclopentasiloxane has already made the Environment Canada Domestic Substance List and is classified as expected to be toxic or harmful.

Despite its notorious status on this list, it’s still extremely popular in conventional makeup because of how cost effective it is to produce, acting as a cheap filler instead of using high quality organic compounds like vegetable glycerin.

Dimethicone, Dimethicone Crosspolymer, Dimethicone/Vinyl Dimethicone Crosspolymer:
You’ve been out and about all day, and not a single budge! But have you ever wondered how that conventional makeup is staying on? It’s Dimethicone Copolyol, which is basically a thin rubber coating and grabbing onto your skin. This silicone based ingredient was cooked up in a lab to adhere to your skin’s surface no matter what tries to rub it off, and can contribute to skin dryness and skin irritation.

It’s likely Dimethicone Copolyol, which is basically a thin rubber coating and grabbing onto your skin. This silicone based ingredient was cooked up in a lab to adhere to your skin’s surface no matter what tries to rub it off, and can contribute to skin dryness and skin irritation.

What’s In a Natural Face Primer?

Aloe Vera Leaf Extract
This common houseplant was once hailed by ancient Egyptians as “the plant of immortality.” Aloe barbadensis water is extracted from  the spiny leaves of the aloe vera plant. It’s the base of many natural skin care products because of its ability to moisturize and heal skin. Each leaf contains a natural abundance of enzymes, minerals, vitamins, salicylic and fatty acids, and antioxidants to help nourish skin.

Olive Oil Squalane:
Our olive oil squalane is most importantly first cold pressed. This non-greasy natural oil leaves your skin moisturized and supple. It naturally mirrors human sebum and is an amazing softening and moisturizing agent, helping to improve dryness.

Vitamin E:
We all know vitamin E: that golden liquid packed with healthy skin goodness.  Vitamin E works to soften skin and helps reduce appearance of age spots, fine lines, and scarred skin, making it a must for a face primer.

Green Tea Leaf Extract:
This leaf has many benefits for skin, including anti-aging properties. It’s a powerful antibacterial agent that functions as an effective ingredient for treating acne and congested pores.

Polyphenols in green tea damage bacterial membranes and fight against infection, meaning that it’s a super useful tool for treating bacterial growth that causes comedones (and the dreaded pebbly skin effect). Green tea is anti-inflammatory, thanks to its high content of polyphenols called catechins, which help to reduce irritation and redness.

Seaweed Collagen:
Seaweed collagen is a stellar source of hyaluronic acid, a naturally-occurring acid found in the human body that acts as a lubricating agent for our hair and skin. It’s packed with vitamins, nutrients, and beneficial trace minerals.

Red Wine Resveratrol:
Potent polyphenolic antioxidant abundant in red grapes and, therefore, in red wine. Applied topically, resveratrol helps protect skin’s surface and helps rebuff negative environmental influences. It also has significant skin-calming properties that may help minimize the look of redness.

Jojoba:
Native to southern Arizona, southern California, and northwestern Mexico, this shrub is a wonder ingredient when it comes to natural oils. Jojoba’s natural ability to moisturize without leaving your skin with a greasy residue or clogging pores makes this a face primer ingredient superstar.

If you’re looking for the best face primer for your skin, make sure you’re grabbing one that’s not full of synthetic ingredients. Creating a healthy base for makeup will help products last longer, and keep your skin healthier. What’s not to love?