Celebrating Strawberries!

It’s February 27th: Happy National Strawberry Day! At 100% PURE, we’re thrilled that we get an entire day to celebrate the health benefits and uses of this beautiful summer berry. In this post, we’ll explore the health and beauty benefits that strawberry has to offer, and talk you through some simple ways to incorporate strawberry in your natural makeup and skin care routine — from making a DIY face mask with strawberry, to trying out a strawberry-pigmented blush or lip tint!

Strawberry is an anti-inflammatory food that’s packed with head-to-toe health benefits. Here are a few of the beneficial nutrients that strawberries contain:

1. Vitamin C: A powerhouse antioxidant, vitamin C can help to reduce your risk of chronic diseases, heart disease, and dementia; combat high blood pressure and free radicals; facilitate iron absorption; and boost immunity by supporting white blood cell function.

2. Vitamin K: Your body needs vitamin K in order to heal itself when it’s wounded. It plays an important role in blood clotting, and it’s essential when it comes to maintaining bone health.

3. Folate: Folate (aka vitamin B-9) helps your body to produce blood cells, synthesize DNA and RNA, and convert carbohydrates into energy.

4. Manganese: Manganese is a mineral that supports healthy brain function, nervous system function, and enzyme system function.

5. Potassium: Potassium, another mineral that’s crucial to human health, helps to your body to regulate fluid levels, nerve signals, and muscle contractions. Getting the right amount of potassium can decrease your risk of certain diseases, as well as your risk of high blood pressure.

It’s easy enough to find high-quality, premade skincare products that feature strawberry. However, making a DIY mask with strawberries is a fun way to experience the skincare benefits of this fresh berry — while snapping some great photos for your IG stories.

Our DIY Brightening Mask with Strawberry features four easy-to-find ingredients: strawberry to brighten and tone your skin, aloe vera gel soothing and cooling hydration, green tea to boost your glow while fighting blemishes, and avocado to support your skin’s natural lipid barrier.

To make our mask, start by combining two medium-sized strawberries and ⅛ cup of avocado using a blender or mortar and pestle. Next, add 1 teaspoon of matcha green tea powder, and stir it into the strawberry-avocado mixture until everything is evenly combined. Gently fold 1 tablespoon of aloe gel into the strawberry-avocado mixture, and gently whisk with a fork until all ingredients are combined. You should end up with a fragrant, refreshing face mask that’s jam-like in consistency.

To use the face mask, start with freshly cleansed and toned skin. Using clean fingers or a clean brush, spread the face mask over your skin in an even layer. Allow it to sink into your skin for up to 30 minutes, then rinse it away. Follow up with your favorite toner, serum, facial oil and/or moisturizer!

While conventional makeup brands often use artificially-derived, non-vegan, and toxic petrochemical pigments to color their products, it is the job of natural beauty brands to find safe alternatives to these mainstream colorants.

Here at 100% PURE, we are deeply passionate about coloring our natural makeup products with gorgeous pigments from fruit sources — and strawberry is one of our all-time favorites. Strawberry is a key ingredient in our Fruit Pigmented® color cosmetics collection, as its vibrant, pink-red hue lends a dash of vivid color to our formulas.

Here are a few of the 100% Pure makeup products that we’re proud to say are pigmented by strawberry, and/or similar berries:

Fruit Pigmented® Cocoa Butter Matte Lipstick in Strawberry Cactus: A gorgeous, warm, pink shade that could work with a natural makeup look, or a bolder look. Cocoa butter, shea butter, and vitamin E soften, condition, and plump your lips. Made with berries like raspberry, blackberry, and blueberry.

Fruit Pigmented® Lip & Cheek Tint in Shimmery Strawberry: This two-in-one lip and cheek tint is the perfect product for anyone who’s interested in simplifying their beauty routine. This health, robust pink color can be dabbed on as desired in order to achieve your desired effect. Made with berries like strawberry, cranberry, and cherry.

Fruit Pigmented® Blush in Strawberry: Our powder blushes are made from finely pressed rice powder, a skin-healthy ingredient that’s gentle and non-irritating. This delicate, strawberry-pigmented shade is perfect for everyday wear. Made with berries like strawberry, raspberry, and goji.

Fruit Pigmented® Lip Glaze in Strawberry: Our lip glazes are made using a rich, luxurious base of avocado butter and cocoa butter to provide a silky, glossy finish with medium-full coverage. This bold, dramatic, strawberry-powered shade would add a gorgeous dash of drama to any makeup look. Made with berries like blueberry, blackberry, and raspberry.

Hungry for more info on our revolutionary fruit pigmented® technology?