All NEW: Powder Cleansers

Have you been hearing the buzz for powder cleansers, but never actually used one? You’ll often find powder cleansers in spas, or at boutique skin care shops. Powder cleaners aren’t an entirely new skin care innovation. Their debut was much more underground, quietly waiting for a chance to steal the show.

Thankfully, powder cleaners are having a second go-around with the full spotlight they deserve – and we can’t wait to share the goods on these rising superstars. We’re giving you the grand tour of our new Lavender Oat Milk Soothing Cleanser and Pore Detox Herbal Cleanser formulas. Get ready skin care junkies: you’re about to meet the newest members of your routine!

It’s a simple question: why powder? There are now so many different types of formulas to choose from when it comes to cleansers: gel, balm, water-based, oil-based, and now powder! Loyalty to any of the liquid cleaners is going out the window with this latest category addition of powder cleaners.

So circling back, why should you choose a powder cleanser? A powder cleanser was specifically formulated to gently exfoliate your skin while cleansing. It’s the perfect addition for anyone that wants a super customized cleansing experience. It might feel hard to switch over to an entirely new formula, when you were just getting used to a balm or oil cleanser. But we promise, it’s worth a try!

Powder cleansers are exactly what they sound like… powder. The consistency is close to the well-known baby powder, or a finely milled nut flour. Powder cleansers are amazing because anyone can customize their texture experience, based on the amount of water you add. Do you like it a little thicker, or are you into a thin consistency? Whatever you (and your skin type) prefer, a powder cleanser can adapt.

Now, to the burning question: how do I use a powder cleanser? Powder cleansers are meant to be stored in their powder form, and liquid is only added right before intended use. When you blend a powder cleanser with water, you’re forming a powerhouse paste that can be used to thoroughly cleanse, remove makeup and oil buildup, and gently exfoliate your skin.

Powder cleansers have the unique ability to ramp up or dial down their concentration, based on how much water is added. If you’re still a little stumped, here’s a quick step-by-step on how to use a powder cleanser correctly.

STEP ONE:
Dispense a small amount of powder into a clean, dry cupped palm.

STEP TWO:
Activate the powder cleanser formula with water while rubbing hands together gently, until you've created a light foam.

STEP THREE:
Apply hydrated powder cleanser to your face and cleanse as normal.

STEP FOUR:
Rinse thoroughly with lukewarm water. Use a damp towel to gently swipe away excess cleanser around nose, chin, and hairline. Follow with a hydrating toner or serum.

PRO TIP: Need to think outside the box to customize your cleanser? Adapt to the specific needs of your skin type when choosing what kind of water to add. Try swapping plain water for a micellar water, or even a pure floral hydrosol.

When formulating our exciting new powder cleansers, our main goal was to create the most skin beneficial cleansing formula – without any toxic chemicals or preservatives. Our powder cleansers have key beneficial ingredients that stay true to our pure, clean, and cruelty free mission.

Without further ado, meet our all new powder cleansers!

Best For:
Normal, Oily, and Combination Skin

Key Benefits:

• Deeply detoxifies

• Lifts dirt and oil from pores

• Balances excess oil

• Minimizes the appearance of pores

• Gently purifies acne-prone skin

Key Ingredients:

Triticum Aestivum (Wheatgrass) Extract
Prized for its high concentration of vitamins, enzymes, amino acids and chlorophyll.

Taraxacum Officinale (Dandelion) Root
Known for being rich in antioxidants while helping to nourish skin and reduce the appearance of fine lines and wrinkles.

Echinacea Purpurea (Coneflower) Flower
Powerhouse compound that can help prevent acne and fight inflammation while eliminating bacteria.

Azadirachta Indica (Neem) Leaf
Contains high amounts of Vitamin E, which helps to repair skin while reducing inflammation and combating wrinkles.

Olea Europaea (Olive) Leaf
Helps to reduce facial redness while deeply hydrating skin and stimulating new skin cell growth.

Best For:
Normal, Oily, and Combination

Key Benefits:

• Softens and smoothes

• Buffs away dry, flakey skin

• Gently brightens and balances complexion

• Purifies acne-prone skin

• Calms inflammation from active breakouts

Key Ingredients:

Avena Sativa (Colloidal Oatmeal)
Multi-beneficial ingredient that is full of antioxidants and anti-inflammatory properties to help combat dryness and remove dead skin cells.

Cocos Nucifera (Coconut Milk)
Contains high levels of Vitamin C, which helps skin maintain elasticity while working to prevent wrinkles and promote tighter, more supple skin.

Rosa Centifolia (Rose) Flower
Known for its antibacterial properties and ability to soothe and improve the complexion, while helping to reduce overall redness and puffiness.

Lavandula Angustifolia (Lavender) Flower
Soothes and purifies while also helping to reduce acne scars, redness, and promote faster skin healing.

Echinacea Purpurea (Coneflower) Flower
Powerhouse compound that can help prevent acne and fight inflammation while eliminating bacteria.

Did you know that you can customize your powder cleanser experience by pairing them with 100% PURE™ products that are already in your routine? Here are a few of our top favorite products to try with your new powder cleanser.

Rose Micellar Cleansing Water
Looking for additional skin soothing benefits? Try adding a micellar water as your powder cleanser activator, or as a second-wave cleanup crew. By adding the additional benefits of cornflower and mallow, you’ll be bringing more anti-inflammatory and soothing properties to your skin. Help rinse away makeup, sunblock, and excess oil with hydrating rose cleansing water paired with the power of a powder cleanser.

Restorative Sea Culture Hydrating Toner
If you have extra dry skin, you might want to take care using powder cleansers. Be sure to add more water to the formula, or even cut your mixture with a deeply hydrating toner. You’ll be amping up skin’s ability to accept nutrients, such as mineral-rich seaweed and soothing, gelatinous chia gel. By adding this toner during or after your powder cleanser routine, skin will feel softer, more plump, and extra hydrated.

We’re so excited about our new powder cleansers, and can’t wait to hear how you’ve customized them in your skin care routine! Did you know that they’re also a great travel companion? When you eliminate the water and size constraints, our powder formulas are a TSA-friendly cleanser option. Perfect for those extra long trips when you’ll need more than 3 oz of cleanser! Let us know about your powder cleanser experience, we’d love to hear all your mad scientist formulations! Stay tuned here for more tips, tricks and skin care round-ups.